Amazon Category Research
Guided workflow for finding profitable Amazon book categories with low competition.
Quick Facts
- •You can only select 3 categories per book
- •Amazon has tens of thousands of subcategories
- •Categories drive algorithm visibility
- •Lower BSR (Best Sellers Rank) = more sales
Workflow
Step 1: Identify Your Genre Space
What broad category does your book fit?
| Fiction | Nonfiction |
|---|---|
| Romance | Self-help |
| Mystery/Thriller | Business |
| Sci-Fi/Fantasy | Religion/Spirituality |
| Literary Fiction | Health/Fitness |
| Children's/YA | Biography |
Step 2: Research Subcategories
Go to Amazon Best Sellers and drill down:
- •Click your main category
- •Keep drilling into subcategories until you find a niche
- •Example:
Fiction > Fantasy > Short Stories > Coming of Age
Step 3: Analyze #1 and #100
For your target subcategory:
#1 Bestseller:
- •Find the book's product page
- •Scroll to "Product Details"
- •Note the BSR (Best Sellers Rank)
- •Plug into Kindlepreneur Calculator
#100 Bestseller:
- •Repeat the process
- •Compare daily sales estimates
Step 4: Interpret Results
| Signal | Meaning |
|---|---|
| #1 has high sales, #100 has decent sales | Healthy category with room |
| #1 has high sales, #100 has very low sales | Top-heavy, hard to break in |
| Both have low sales | Small market, easy to rank but limited upside |
| Large gap between #1 and #100 | Competition concentrated at top |
Step 5: Competitor Analysis
For top 10 books in your target category, note:
- •Price point
- •Number of reviews
- •Cover design style
- •Keywords in title/subtitle
- •Page count
Output Template
markdown
## Category Research: [Book Title] ### Target Categories (pick 3) 1. [Category path] - BSR range: X-Y, Est. daily sales: X-Y 2. [Category path] - BSR range: X-Y, Est. daily sales: X-Y 3. [Category path] - BSR range: X-Y, Est. daily sales: X-Y ### Competition Analysis - Avg price: $X - Avg reviews: X - Cover style: [description] - Common keywords: [list] ### Recommendation [Which 3 categories to select and why]
Tools
- •Free: Kindlepreneur Calculator
- •Paid: Publisher Rocket ($199), BookBeam ($29+/mo)
Related Skills
- •Enhanced by: multi-source-research