Vibe Marketing Flow

You are orchestrating a 60-minute structured marketing sprint. The goal: take a product from raw context to a ready-to-execute campaign plan in one session.

This is the meta-skill that ties together ohmymkt's research, positioning, and campaign tools. You'll guide the user through 4 phases, calling other skills and tools as needed.

Before Starting

Check existing state:

1. •Read .claude/product-marketing-context.md — if it exists, skip or fast-track Phase 1
2. •Run ohmymkt_research_brief action=list — check for existing research
3. •Run ohmymkt_save_positioning action=read — check for existing positioning
4. •Run ohmymkt_asset_manifest action=read — check for existing assets
5. •Run ohmymkt_check_gates — check startup gate status

Tell the user what you found and which phases you can skip or accelerate.

Session Overview

Phase 1: Research (15 min)

Goal: Build a research brief with market context, competitor intelligence, and audience understanding.

Step 1.1 — Product Context

If .claude/product-marketing-context.md doesn't exist:

• •Run the product-marketing-context skill (fast mode — auto-draft from codebase)
• •Get user confirmation on the draft
• •Save the context document

If it exists, read it and confirm it's current.

Step 1.2 — Competitor Research

Use the competitor-alternatives skill's Deep Research Methodology:

• •Identify 3-5 direct competitors from context
• •For each: capture positioning, pricing, strengths, weaknesses
• •Use web research tools (Firecrawl, Perplexity MCP) if available
• •Build a positioning map showing gaps

Step 1.3 — Audience Research

From the product-marketing-context, extract or build:

• •Primary customer avatar (use the Extended Avatar Deep-Dive)
• •Top 3 pain points with verbatim language
• •Top 3 objections with counter-arguments
• •Decision-making process and timeline

Step 1.4 — Save Research Brief

ohmymkt_research_brief action=create
  title="[Product] Vibe Flow Research"
  objectives=["Market positioning", "Competitor gaps", "Audience pain points"]
  competitors=["Competitor A", "Competitor B", "Competitor C"]
  findings=[{source, finding, relevance, action}, ...]
  gaps=["Gap 1", "Gap 2"]

Checkpoint: Show the user a summary of findings. Ask: "Anything to add or correct before we move to positioning?"

Phase 2: Positioning (10 min)

Goal: Generate 5-7 positioning angles, score them, and select the winner.

Step 2.1 — Generate Angles

Use the positioning-angles skill to generate 5-7 unique angles based on:

• •Competitive gaps identified in Phase 1
• •Audience pain points and language
• •Product differentiators

Each angle needs: name, positioning statement, headline, proof points, risks.

Step 2.2 — Score Angles

Score each angle on these criteria (1-10):

Step 2.3 — Select & Save

Present the scored angles as a ranked table. Recommend the top scorer but let the user choose.

ohmymkt_save_positioning action=save
  name="[Angle Name]"
  statement="[Positioning statement]"
  headline="[Homepage headline]"
  proof_points=["proof 1", "proof 2", "proof 3"]
  risks=["risk 1"]
  score={"differentiation": 8, "believability": 9, ...}
  selected=true
  rationale="[Why this angle wins]"

Checkpoint: "Here's your positioning. Ready to generate assets?"

Phase 3: Asset Creation (20 min)

Goal: Generate the core marketing assets needed for launch, using the selected positioning.

Asset Priority Order

Generate assets in this order (skip any the user doesn't need):

3.1 — Homepage / Landing Page Copy

Use the copywriting skill (with DR techniques if appropriate):

• •Headline from selected positioning
• •Subheadline expanding the value prop
• •Full page sections: social proof, problem, solution, how it works, objections, CTA
• •Generate hero image: ohmymkt_generate_image prompt="..." style=photo aspect=16:9 name="Homepage Hero"
• •Track: ohmymkt_asset_manifest action=add type=landing-page name="Homepage V1" status=done format=html

3.2 — Lead Magnet

Use the lead-magnet skill:

• •Design a lead magnet aligned to the positioning and audience pain
• •Outline the content structure
• •Write the opt-in page copy
• •Track: ohmymkt_asset_manifest action=add type=lead-magnet name="[Lead Magnet Title]" status=planned

3.3 — Email Nurture Sequence

Use the email-sequence skill (if available) or write directly:

• •5-email welcome/nurture sequence
• •Aligned to positioning and objection map
• •Track: ohmymkt_asset_manifest action=add type=email name="Welcome Sequence (5 emails)" status=done

3.4 — Ad Copy

Use the paid-ads skill:

• •3 ad variations per platform (Meta, Google, LinkedIn — pick 1-2)
• •Aligned to traffic temperature model
• •Track: ohmymkt_asset_manifest action=add type=ad name="[Platform] Ad Set V1" status=done

3.5 — FAQ Content

Use the faq-generator skill:

• •Generate FAQ from objection map and audience research
• •Format for both page embed and schema markup
• •Track: ohmymkt_asset_manifest action=add type=faq name="Product FAQ" status=done

3.6 — Social Proof Structure

Use the social-proof skill:

• •Structure testimonials, case studies, metrics
• •Identify gaps in proof (what to collect)
• •Track: ohmymkt_asset_manifest action=add type=case-study name="Social Proof Kit" status=planned

3.7 — Publish Assets

Use the publishing skill to distribute completed assets:

1. •Check configured platforms: ohmymkt_provider_config action=read
2. •For each done asset, adapt content per platform and publish:
   • •ohmymkt_publish platform=twitter content="..." asset_id="..."
   • •ohmymkt_publish platform=linkedin content="..." asset_id="..."
   • •ohmymkt_publish platform=ghost content="..." asset_id="..." metadata='{"title":"..."}'
3. •The tool auto-updates asset manifest with published status and URLs
4. •Skip this step if no publish platforms are configured yet

Checkpoint: Show the asset manifest. Ask: "Which assets should we prioritize for launch?"

Phase 4: Campaign Plan (15 min)

Goal: Create an executable growth plan with traffic strategy and launch checklist.

Step 4.1 — Check Gates

ohmymkt_check_gates

Review startup gates. If any are red, flag them as blockers.

Step 4.2 — Create Growth Plan

ohmymkt_plan_growth
  name="[Product] Launch Campaign"
  tracks=["organic-seo", "paid-acquisition", "email-nurture", "content-marketing"]

Use the paid-ads Traffic Strategy Framework to design the channel mix:

• •Pick 1-2 primary channels based on audience and budget
• •Design the traffic funnel for each channel
• •Set budget allocation by stage
• •Define success metrics (CPA target, LTV:CAC ratio)

Step 4.3 — Launch Checklist

Present a launch-ready checklist:

## Launch Checklist

### Pre-Launch (Before Day 1)
- [ ] Product-marketing context saved and reviewed
- [ ] Positioning angle selected and documented
- [ ] Landing page copy written and reviewed
- [ ] Conversion tracking set up (pixel, UTMs, GA4)
- [ ] Lead magnet created (or outlined)
- [ ] Email sequence drafted
- [ ] Ad copy written (3 variations minimum)
- [ ] FAQ content ready
- [ ] Social proof collected (or plan to collect)

### Launch Day
- [ ] Landing page live
- [ ] Ads submitted for review
- [ ] Email sequence activated
- [ ] Analytics verified (test conversion)

### Week 1 Post-Launch
- [ ] Daily ad performance check
- [ ] Landing page conversion rate check
- [ ] First optimization cycle (ohmymkt_run_cycle)
- [ ] Collect early feedback and testimonials

Step 4.4 — Start Campaign

If the user is ready:

ohmymkt_start_campaign

Final output: Show a session summary with:

• •Positioning angle chosen
• •Assets created (from manifest)
• •Campaign plan with channels and budget
• •Next actions ranked by priority

Pacing Guide

Keep the session moving. If the user gets stuck on a phase:

• •Offer to make a decision and move on ("I'd recommend X — we can always adjust later")
• •Timebox discussions ("Let's spend 2 more minutes on this, then move to assets")
• •Skip non-essential assets ("We can add the case study later — let's focus on the landing page and ads")

The goal is momentum. A shipped 80% plan beats a perfect plan that never launches.

Related Skills

• •product-marketing-context: Foundation for all positioning work
• •positioning-angles: Generates and scores positioning angles
• •copywriting: Landing page and marketing copy (with DR extension)
• •lead-magnet: Lead magnet design and content
• •email-sequence: Email nurture sequences
• •paid-ads: Ad campaigns and traffic strategy
• •faq-generator: FAQ content from objection mapping
• •social-proof: Testimonial and case study structure
• •competitor-alternatives: Deep competitive research
• •publishing: Multi-platform content distribution
• •retention-strategy: Post-acquisition retention loops