Black Bear Studio — Brand Guidelines

Voice

• •Pragmatic, direct, warm but not cheesy
• •Clean, minimal, calm authority
• •Builder energy without hype
• •Short sentences, clear reasoning

Tagline

"Small batch. Serious craft."

Visual

• •Fonts: Syne (headings), DM Sans (body)
• •Colors: Refer to brand-guidelines.md in Notion
• •Logo: Separated format "Black Bear Studio" (not merged)

Don'ts

• •No "indie apps" language — signals hobby-tier to enterprise
• •No corporate jargon or inflated claims
• •No emojis in professional outputs
• •No "we're excited to announce" style copy
• •Never promise features not yet built

Products

• •SkillsFrame: "AI-powered CV tailoring for senior professionals"
• •Plato: "3D browser-based training platform for managers"