Creator Vetting Report
Vet the following creator for partnership: $ARGUMENTS
Vetting Checklist
1. Profile Overview
| Field | Value |
|---|---|
| Handle / Name | |
| Platform(s) | |
| Follower count | |
| Tier | Nano (<10K) / Micro (10K–50K) / Mid (50K–500K) / Macro (500K–1M) / Mega (1M+) |
| Primary niche | |
| Secondary niches | |
| Location / Market | |
| Language(s) | |
| Content frequency | posts per week |
| Active since |
2. Audience Quality (Authenticity Check)
| Signal | Assessment | 🟢/🟡/🔴 |
|---|---|---|
| Engagement rate vs. tier benchmark | ||
| Follower growth pattern (organic vs. spikes) | ||
| Comment quality (genuine vs. generic/bot) | ||
| Follower-to-following ratio | ||
| Audience demographics match target? | ||
| Evidence of engagement pods? | ||
| Suspicious follower accounts? |
Authenticity Score: ___ / 10
3. Content Quality
| Dimension | Assessment | Score /10 |
|---|---|---|
| Visual quality (lighting, composition, editing) | ||
| Audio quality (if video) | ||
| Storytelling / narrative structure | ||
| Platform-native feel | ||
| Consistency of style and quality | ||
| Caption quality and CTA effectiveness |
Content Score: ___ / 10
4. Brand Alignment
| Factor | Assessment | 🟢/🟡/🔴 |
|---|---|---|
| Values alignment with brand | ||
| Aesthetic fit with brand identity | ||
| Audience overlap with target personas | ||
| Previous brand partnerships (quality) | ||
| Competitor partnerships (last 12 months) | ||
| Category expertise / authority |
Alignment Score: ___ / 10
5. Brand Safety Scan
| Check | Finding | 🟢/🟡/🔴 |
|---|---|---|
| Controversial past content | ||
| Political statements | ||
| Offensive language or imagery | ||
| Legal issues / disputes | ||
| Fake follower history | ||
| Undisclosed sponsorships | ||
| Competitor exclusivity conflicts |
Safety Rating: Green (proceed) / Yellow (proceed with monitoring) / Red (do not engage)
6. Commercial Assessment
| Factor | Value |
|---|---|
| Estimated rate range | |
| Rate vs. tier benchmark | Above / At / Below market |
| Previous campaign performance (if available) | |
| Responsiveness / professionalism (if known) | |
| Management / agency | |
| Contact details |
7. Overall Recommendation
| Composite Score | ___ / 10 |
| Recommendation | ✅ Recommend / ⚠️ Conditional / ❌ Pass |
| Conditions (if any) | |
| Suggested campaign type | Gifting / Paid / Affiliate / Ambassador |
| Suggested first activation | |
| Risk factors to monitor |