Campaign Performance Report
Generate performance report for: $ARGUMENTS
Performance Report
Executive Summary
| Metric | Target | Actual | vs Target |
|---|---|---|---|
| Total reach | 🟢🟡🔴 | ||
| Total impressions | 🟢🟡🔴 | ||
| Total engagements | 🟢🟡🔴 | ||
| Engagement rate | 🟢🟡🔴 | ||
| Video views | 🟢🟡🔴 | ||
| Link clicks | 🟢🟡🔴 | ||
| Conversions | 🟢🟡🔴 | ||
| Revenue driven | 🟢🟡🔴 | ||
| CPM | 🟢🟡🔴 | ||
| CPE | 🟢🟡🔴 | ||
| CPA | 🟢🟡🔴 | ||
| ROAS | 🟢🟡🔴 | ||
| EMV (Earned Media Value) | 🟢🟡🔴 |
One-line verdict:
Campaign Overview
| Field | Value |
|---|---|
| Campaign | |
| Brand | |
| Flight dates | ___ to ___ |
| Platforms | |
| Creators activated | |
| Total deliverables | |
| Total spend |
Creator Performance Breakdown
| Creator | Tier | Platform | Posts | Reach | Impressions | Engagements | Eng Rate | Clicks | Conversions | Cost | CPE | CPM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL |
Top Performers
By engagement rate: 1. 2. 3.
By reach: 1. 2. 3.
By conversion/clicks: 1. 2. 3.
Underperformers (below 50% of target):
- •Creator: ___ — Reason: ___
Content Analysis
Best-performing content:
| Rank | Creator | Content | Why it worked |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 |
Content format comparison:
| Format | Avg Reach | Avg Eng Rate | Avg CPE | Winner? |
|---|---|---|---|---|
| Reels / TikTok | ||||
| Stories | ||||
| Static posts | ||||
| YouTube long-form | ||||
| YouTube Shorts | ||||
| Carousel |
Hooks that worked:
- •
Hooks that didn't:
- •
Platform Performance
| Platform | Reach | Engagements | Eng Rate | CPM | Conversions | ROAS |
|---|---|---|---|---|---|---|
| TikTok | ||||||
| YouTube | ||||||
| Twitter/X | ||||||
| Other |
Audience Insights
- •Top demographics reached:
- •Audience overlap between creators: Low / Medium / High
- •New audience segments discovered:
- •Sentiment (from comments/mentions): Positive ___% / Neutral ___% / Negative ___%
Budget Reconciliation
| Line item | Budgeted | Actual | Variance |
|---|---|---|---|
| Creator fees | |||
| Product / gifting | |||
| Shipping / logistics | |||
| Paid amplification | |||
| Platform tools / software | |||
| Agency / management | |||
| TOTAL |
Insights & Recommendations
What worked (repeat next time): 1. 2. 3.
What to refine (keep but adjust): 1. 2.
What to drop (didn't justify cost): 1. 2.
New ideas to test: 1. 2.
Benchmarking
| Metric | This campaign | Previous campaign | Industry benchmark | Trend |
|---|---|---|---|---|
| CPM | ↑↓→ | |||
| Eng Rate | ↑↓→ | |||
| CPA | ↑↓→ | |||
| ROAS | ↑↓→ |
Next Steps
| Action | Owner | Deadline |
|---|---|---|