Disclosure & Compliance Checklist
Check compliance for: $ARGUMENTS
Compliance Audit
Content Details
| Field | Value |
|---|---|
| Creator | |
| Platform | |
| Content type | |
| Publish date | |
| Market(s) | |
| Relationship type | Paid / Gifted / Affiliate / Ambassador / Barter |
1. Disclosure Presence ✅❌
- • Disclosure is present — The sponsored/paid nature is disclosed
- • Disclosure is clear — Uses unambiguous language ("ad", "sponsored", "paid partnership")
- • Disclosure is prominent — Not buried, hidden, or below the fold
- • Disclosure is early — Appears at the START (not end) of caption/video
- • Disclosure is in the content itself — Not only in bio, profile, or separate page
2. Platform-Native Tools ✅❌
- • Instagram: "Paid partnership with [Brand]" tag used
- • TikTok: "Paid promotion" disclosure toggle enabled
- • YouTube: "Includes paid promotion" checkbox activated
- • Twitter/X: #ad or "Sponsored" clearly visible in tweet
- • Facebook: Branded Content tag used
- • Pinterest: "Paid partnership" label applied
- • Twitch: "Sponsored" label active during stream
3. Language Requirements ✅❌
Acceptable disclosure terms (by jurisdiction):
| Jurisdiction | Accepted terms | NOT accepted |
|---|---|---|
| US (FTC) | #ad, "Ad", "Sponsored", "Paid partnership" | #sp, #spon, #collab, #ambassador (alone) |
| UK (ASA/CAP) | #ad, "Ad", "Advertisement" | #sp, #gifted (if paid), #brandpartner |
| EU (UCPD) | Varies by country — "Werbung", "Publicité", etc. | |
| Australia (AANA) | #ad, "Sponsored", clear disclosure | Hidden disclosures |
| Canada (Ad Standards) | #ad, "Sponsored" |
- • Correct disclosure term is used for target market(s)
- • Disclosure is in the language of the target audience
- • Multi-market content has disclosures for all applicable jurisdictions
4. Specific Content Rules ✅❌
Stories / ephemeral content:
- • Disclosure appears on EVERY story slide/frame
- • Disclosure is visible long enough to read (not flashed)
- • Disclosure is not obscured by stickers, text, or UI elements
Video content:
- • Verbal disclosure within first 30 seconds
- • Written disclosure in video (superimposed text)
- • Disclosure in video description/caption
- • If long-form: repeated disclosure if brand appears later
Audio-only (podcasts, Spaces):
- • Verbal disclosure at the start of the sponsored segment
- • Written disclosure in show notes / episode description
Livestreams:
- • Disclosure at the start of the stream
- • Periodic reminders during stream (every ___ minutes)
- • On-screen overlay/label visible throughout
5. Claims & Representations ✅❌
- • No false or misleading claims about the product/service
- • Health/beauty claims are substantiated and qualified
- • Financial claims include appropriate disclaimers
- • "Results may vary" or equivalent disclaimer where needed
- • Before/after imagery is genuine and not misleading
- • Testimonials reflect honest experience
- • No claims that contradict regulatory restrictions (alcohol, pharma, finance)
- • Price/offer claims are accurate and current
6. Category-Specific Rules ✅❌
Alcohol (if applicable):
- • Creator is of legal drinking age
- • Content doesn't appeal to minors
- • No excessive consumption shown
- • Complies with local alcohol advertising codes
Health / Supplements / Pharma:
- • No unapproved health claims
- • Appropriate disclaimers included
- • "Not medical advice" disclaimer where needed
- • Complies with FDA / MHRA / TGA rules
Financial services / Crypto:
- • Risk warnings included
- • "Not financial advice" disclaimer
- • FCA / SEC / local financial regulator compliance
- • No guarantees of returns
Children's products / COPPA:
- • Content not directed at children under 13 (or local age)
- • No data collection from minors
- • Parental consent considerations addressed
7. Data & Privacy ✅❌
- • No personal data shared without consent
- • Tracking links / pixels have appropriate privacy notices
- • Cookie consent addressed (where applicable)
- • GDPR / CCPA / local privacy law compliance confirmed
8. Brand Safety ✅❌
- • Content does not appear alongside harmful/offensive material
- • No copyrighted music/content used without licence
- • No third-party trademarks misused
- • No competitor products visible in content
- • Content tone aligns with brand guidelines
Compliance Verdict
| Area | Status | Notes |
|---|---|---|
| Disclosure presence | 🟢🟡🔴 | |
| Platform tools | 🟢🟡🔴 | |
| Language / terms | 🟢🟡🔴 | |
| Content-type rules | 🟢🟡🔴 | |
| Claims accuracy | 🟢🟡🔴 | |
| Category rules | 🟢🟡🔴 | N/A if no restricted category |
| Data & privacy | 🟢🟡🔴 | |
| Brand safety | 🟢🟡🔴 |
Overall: ✅ CLEAR TO PUBLISH / ⚠️ NEEDS FIXES / 🚫 DO NOT PUBLISH
Required Fixes Before Publishing
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- •
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Reviewed by
| Name | Role | Date |
|---|---|---|
| Legal Advisor | ||
| Brand Safety Manager | ||
| Campaign Manager |