Content Calendar Builder
Build a content calendar for: $ARGUMENTS
Content Calendar
Campaign Parameters
| Parameter | Value |
|---|---|
| Campaign name | |
| Flight dates | ___ to ___ |
| Platforms | |
| Total deliverables | |
| Number of creators | |
| Posting cadence |
Content Pillars
Map each post to a strategic pillar:
| Pillar | Purpose | % of Content |
|---|---|---|
| Awareness | Top-funnel, discovery, hooks | |
| Education | Feature demos, how-tos, explainers | |
| Social proof | Reviews, testimonials, results | |
| Conversion | Offer-driven, promo code, CTA-heavy | |
| Community | UGC reposts, engagement, BTS |
Calendar Grid
Week 1: //___ – //___
| Day | Creator | Platform | Format | Pillar | Topic / Hook | Status |
|---|---|---|---|---|---|---|
| Mon | 🔲 | |||||
| Tue | 🔲 | |||||
| Wed | 🔲 | |||||
| Thu | 🔲 | |||||
| Fri | 🔲 | |||||
| Sat | 🔲 | |||||
| Sun | 🔲 |
Duplicate this week block for each campaign week.
Status Legend
- •🔲 Planned
- •✏️ Brief sent
- •📝 Draft received
- •🔄 Revisions requested
- •✅ Approved
- •📢 Published
- •❌ Cancelled / Replaced
Timing Strategy
Best posting windows (adjust by platform/audience):
| Platform | Primary window | Secondary window | Avoid |
|---|---|---|---|
| TikTok | |||
| YouTube | |||
| Twitter/X | |||
Key dates to map around:
- •Tentpole events / holidays:
- •Product launches / drops:
- •Competitor activity windows:
- •Internal blockers (legal review, product availability):
Creator Posting Sequence
Define the strategic order of creator posts:
| Sequence | Creator | Role | Rationale |
|---|---|---|---|
| 1st | Teaser / hype builder | Sets the narrative | |
| 2nd | Authority / education | Builds credibility | |
| 3rd | Mass reach | Amplifies awareness | |
| 4th+ | Social proof / conversion | Drives action |
Coordinated Moments
Plan any synchronised posting bursts:
| Moment | Date/Time | Creators involved | Hashtag | Goal |
|---|---|---|---|---|
| Launch burst | ||||
| Mid-campaign push | ||||
| Final CTA wave |
Cross-Platform Repurposing Map
| Original content | Repurposed to | Format change | Owner | Timeline |
|---|---|---|---|---|
| TikTok video | Instagram Reel | Re-export 9:16 | Same day | |
| YouTube long-form | TikTok clips (×3) | Cut to 30-60s | +1 day | |
| Instagram Story | Twitter/X thread | Screenshot + text | +1 day | |
| Creator UGC | Brand paid ad | Ad overlay + CTA | +3 days |
Notes
- •Draft review SLA: ___ business days
- •Max revisions per deliverable: ___
- •Backup creator / contingency plan: ___
- •Real-time adjustments trigger: If performance < ___ by day ___, then ___