Creator Content Brief
Create a content brief for: $ARGUMENTS
Brief Document
Campaign & Creator Info
| Field | Value |
|---|---|
| Campaign | |
| Creator | |
| Platform | |
| Content format | |
| Deliverable # | ___ of ___ |
| Due date (draft) | |
| Due date (publish) |
The Ask
In one sentence: What should the creator make?
Key Message
The one thing the audience should remember:
Talking Points
Must mention (non-negotiable): 1. 2. 3.
Nice to include (if natural): 1. 2.
Do NOT mention: 1. 2.
Creative Direction
Tone: (e.g., casual and authentic / aspirational / educational / humorous)
Visual direction:
- •Setting / location guidance
- •Lighting / mood
- •Styling / wardrobe notes
- •Product placement (how to show the product)
Content structure suggestion (creator can adapt):
- •Hook (first 1-3 seconds):
- •Body:
- •CTA:
Reference content: (links to examples of the style/format we're looking for)
Creative Freedom Level
- •🔴 Low: Follow this brief closely, near-scripted
- •🟡 Medium: Key messages required, creative execution is flexible
- •🟢 High: Concept/objective only, creator drives the creative
Technical Specs
| Spec | Requirement |
|---|---|
| Aspect ratio | |
| Min duration | |
| Max duration | |
| Resolution | |
| Captions required? | Yes / No |
| Music | Creator choice / Provided / Trending audio |
| Hashtags | |
| Tags / mentions | |
| Link / promo code | |
| Disclosure | #ad / Paid partnership / Both |
Assets Provided
- • Product (shipped on: ___)
- • Brand guidelines PDF
- • Logo files
- • Talking points doc
- • Promo code: ___
- • UTM link: ___
- • Reference content links
Approval Process
- •Creator submits draft by: ___
- •Brand reviews within: ___ business days
- •Max revision rounds: ___
- •Final approval by: ___
- •Publish window: ___ to ___
Usage Rights
- •Duration: ___ months / perpetual
- •Channels: Creator only / Brand organic / Brand paid / All
- •Modifications: None / Minor edits / Full re-edit allowed
- •Territory: ___ / Worldwide