Post-Campaign Analysis Report
Analyse the completed campaign: $ARGUMENTS
Report Structure
Executive Summary
- •3-sentence overview: objective, outcome, key learning
- •Overall verdict: 🟢 Exceeded / 🟡 Met / 🔴 Missed targets
Campaign Recap
| Field | Value |
|---|---|
| Campaign name | |
| Dates | |
| Objective | |
| Total budget | |
| Actual spend | |
| Creators activated | |
| Platforms | |
| Content pieces delivered |
Performance vs. Targets
| KPI | Target | Actual | % of Target | Verdict |
|---|---|---|---|---|
| Reach | 🟢/🟡/🔴 | |||
| Impressions | ||||
| Engagement rate | ||||
| Clicks / traffic | ||||
| Conversions | ||||
| EMV | ||||
| CPM | ||||
| CPE | ||||
| CPA | ||||
| ROI |
Creator Performance Ranking
Rank all creators by composite score (engagement + reach + content quality + brand alignment):
| Rank | Creator | Platform | Tier | Reach | Eng. Rate | Conversions | Score | Rebook? |
|---|---|---|---|---|---|---|---|---|
| 1 | ✅/❌ |
Top-Performing Content
- •Which pieces performed best and why?
- •Common patterns in high-performing content (format, hook, CTA, timing)
- •Content that underperformed and hypotheses why
Platform Performance
| Platform | Reach | Eng. Rate | CPC | CPA | Notes |
|---|
What Worked Well
- •
- •
- •
What Didn't Work
- •(Issue → Root cause → Impact)
- •
- •
Operational Learnings
- •Brief quality: Did creators understand what was needed?
- •Timeline: Were milestones hit?
- •Approval process: How many rounds? Bottlenecks?
- •Creator communication: Any issues?
- •Payment: On-time and accurate?
Recommendations for Next Campaign
- •Repeat: (tactics to keep)
- •Refine: (tactics to improve)
- •Remove: (tactics to stop)
- •Test: (new tactics to try)
Budget Reconciliation
| Line Item | Budgeted | Actual | Variance | Notes |
|---|---|---|---|---|
| Creator fees | ||||
| Product/gifting | ||||
| Paid amplification | ||||
| Tools/platforms | ||||
| Total |