Campaign Brief Generator
Create a comprehensive influencer campaign brief for: $ARGUMENTS
Brief Structure
Fill in every section below. Ask clarifying questions only if critical information is truly missing — otherwise make smart assumptions and flag them.
1. Campaign Overview
- •Campaign name: (memorable, internal-facing)
- •Brand / Product:
- •Campaign objective: (awareness / consideration / conversion / loyalty)
- •Key message: (one sentence the audience should take away)
- •Campaign period: (start → end, including lead time)
2. Target Audience
- •Primary persona: age, gender, location, interests, pain points
- •Secondary persona (if any)
- •Platforms where they spend time
- •Content formats they engage with most
3. Creator Strategy
- •Tier mix: Nano / Micro / Mid / Macro / Mega — how many of each and why
- •Niche focus: (e.g., skincare, fitness, parenting, tech)
- •Must-have creator attributes: (authenticity markers, aesthetic, values)
- •Exclusions: (competitor affiliations, brand-safety red lines)
4. Platform & Format
| Platform | Format | Quantity per creator | Specs |
|---|---|---|---|
| TikTok | |||
| YouTube | |||
| Other |
5. Content Direction
- •Tone: (e.g., educational, aspirational, humorous, raw/authentic)
- •Must-include: (product shots, key phrases, hashtags, links, discount codes)
- •Must-avoid: (competitor mentions, claims, sensitive topics)
- •Creative freedom level: Low (scripted) / Medium (guided) / High (concept only)
6. Campaign Mechanics
- •Type: Gifting / Paid / Affiliate / Ambassador / Co-creation / Hybrid
- •Creator deliverables: (posts, stories, reels, videos — exact counts)
- •Brand deliverables to creators: (product, assets, talking points, promo codes)
- •Approval process: (rounds, turnaround time, who approves)
7. Timeline
| Milestone | Date | Owner |
|---|---|---|
| Brief finalised | ||
| Creator shortlist approved | ||
| Outreach complete | ||
| Contracts signed | ||
| Product shipped to creators | ||
| Content drafts due | ||
| Content approval | ||
| Go-live window opens | ||
| Go-live window closes | ||
| Reporting due |
8. Budget
- •Total budget:
- •Creator fees: (breakdown by tier)
- •Product/gifting costs:
- •Paid amplification:
- •Platform/tool fees:
- •Contingency (10%):
9. Measurement
- •Primary KPIs: (max 3)
- •Secondary KPIs:
- •Benchmarks: (what "good" looks like for this campaign type)
- •Reporting cadence: (real-time / weekly / post-campaign)
- •Attribution method: (UTMs, promo codes, affiliate links, brand lift study)
10. Legal & Compliance
- •Disclosure requirements: (#ad, paid partnership tag, etc.)
- •Usage rights: (duration, channels, modifications)
- •Exclusivity period:
- •Key contract clauses: