Brand Safety Audit
Audit creator: $ARGUMENTS
Brand Safety Assessment
Creator Profile
| Field | Value |
|---|---|
| Creator name / handle | |
| Platform(s) | |
| Followers (primary) | |
| Content category | |
| Date of audit | |
| Auditor |
1. Content History Scan 🔍
Review last 6-12 months of content across all platforms.
Red Flags Check
| Category | Found? | Severity | Details / Links |
|---|---|---|---|
| Hate speech / discrimination | ✅/❌ | 🔴🟡 | |
| Profanity / vulgar language | ✅/❌ | 🔴🟡 | |
| Violence / graphic content | ✅/❌ | 🔴🟡 | |
| Drug / substance use | ✅/❌ | 🔴🟡 | |
| Sexual / explicit content | ✅/❌ | 🔴🟡 | |
| Political extremism | ✅/❌ | 🔴🟡 | |
| Misinformation / conspiracy | ✅/❌ | 🔴🟡 | |
| Bullying / harassment | ✅/❌ | 🔴🟡 | |
| Self-harm / dangerous acts | ✅/❌ | 🔴🟡 | |
| Copyright infringement | ✅/❌ | 🔴🟡 | |
| Counterfeit / illegal goods | ✅/❌ | 🔴🟡 |
Controversial Topics
| Topic | Creator's stance | Risk to brand |
|---|---|---|
| Political content | Active / Occasional / None | 🔴🟡🟢 |
| Religious content | Active / Occasional / None | 🔴🟡🟢 |
| Social justice issues | Active / Occasional / None | 🔴🟡🟢 |
| Competitor mentions | Frequent / Rare / None | 🔴🟡🟢 |
Deleted / Archived Content
- •Known deleted controversies: Yes / No / Unknown
- •Wayback Machine / cache check: Done / Not done
- •Notes:
2. Audience Authenticity Check 🤖
| Metric | Value | Benchmark | Flag |
|---|---|---|---|
| Follower growth pattern | Organic / Spikes | Steady growth | 🟢🟡🔴 |
| Engagement rate | ___% | ___% for tier | 🟢🟡🔴 |
| Likes-to-comments ratio | ___:1 | 10-50:1 normal | 🟢🟡🔴 |
| Comment quality | Genuine / Generic / Bot-like | Genuine | 🟢🟡🔴 |
| Follower geography match | ___% in target market | >50% | 🟢🟡🔴 |
| Follower demographics | Matches brand target | Aligns | 🟢🟡🔴 |
| Suspicious followers % | ___% | <15% | 🟢🟡🔴 |
| Engagement pods detected | Yes / No | No | 🟢🟡🔴 |
Tools used: (HypeAuditor / Modash / Social Blade / Grin / manual check)
Authenticity score: ___/100
3. Partnership History 🤝
| Past brand partner | Category | Date | Content quality | Compliance | Notes |
|---|---|---|---|---|---|
| 🟢🟡🔴 | 🟢🟡🔴 | ||||
| 🟢🟡🔴 | 🟢🟡🔴 | ||||
| 🟢🟡🔴 | 🟢🟡🔴 |
Competitor partnerships:
- •Currently working with competitors? Yes / No
- •Past competitor work (last 12 months)?
- •Exclusivity feasible? Yes / No
Partnership red flags:
- • Too many simultaneous sponsorships (>___ per month)
- • Poor disclosure compliance in past partnerships
- • Negative brand feedback / public disputes
- • Known for not meeting deadlines
4. Legal & Compliance History ⚖️
- • Past FTC/ASA warnings or violations: Yes / No
- • Platform penalties (shadowban, strikes): Yes / No
- • Legal disputes / lawsuits: Yes / No / Unknown
- • Past campaign content taken down: Yes / No
- • Proper disclosure in previous sponsored content: Consistently / Sometimes / Rarely
5. Online Reputation 🌐
Search results check (Google first 3 pages):
| Finding | Sentiment | Impact |
|---|---|---|
| Positive / Neutral / Negative | 🔴🟡🟢 | |
| Positive / Neutral / Negative | 🔴🟡🟢 |
News / media mentions:
- •Positive press:
- •Negative press:
- •No significant coverage: ✅
Community sentiment:
- •Reddit / forum mentions: Positive / Neutral / Negative / None
- •Twitter/X sentiment: Positive / Neutral / Negative / None
- •Comments section tone: Supportive / Mixed / Hostile
6. Values & Brand Alignment 🎯
| Brand value | Creator alignment | Evidence |
|---|---|---|
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict | ||
| Strong / Moderate / Weak / Conflict |
Target audience overlap: High / Medium / Low Content quality match: Premium / Matches / Below standard Aesthetic alignment: Strong / Acceptable / Misaligned
7. Crisis Vulnerability Assessment ⚠️
| Scenario | Probability | Impact | Mitigation |
|---|---|---|---|
| Past content resurfaces | Low/Med/High | 🔴🟡🟢 | |
| Creator makes controversial statement | Low/Med/High | 🔴🟡🟢 | |
| Audience authenticity exposed | Low/Med/High | 🔴🟡🟢 | |
| Competitor callout / drama | Low/Med/High | 🔴🟡🟢 | |
| Personal scandal | Low/Med/High | 🔴🟡🟢 |
Overall Risk Assessment
| Category | Rating | Weight | Weighted Score |
|---|---|---|---|
| Content history | 🟢🟡🔴 /5 | 25% | |
| Audience authenticity | 🟢🟡🔴 /5 | 20% | |
| Partnership history | 🟢🟡🔴 /5 | 15% | |
| Legal compliance | 🟢🟡🔴 /5 | 15% | |
| Online reputation | 🟢🟡🔴 /5 | 10% | |
| Brand alignment | 🟢🟡🔴 /5 | 10% | |
| Crisis vulnerability | 🟢🟡🔴 /5 | 5% | |
| COMPOSITE SCORE | 100% | /5 |
Verdict
- •🟢 LOW RISK (4-5/5) — Proceed with partnership
- •🟡 MEDIUM RISK (3-3.9/5) — Proceed with contractual safeguards
- •🔴 HIGH RISK (1-2.9/5) — Do not proceed / Escalate to legal
Required Contractual Safeguards (if proceeding)
- •
- •
- •
Sign-off
| Approver | Role | Decision | Date |
|---|---|---|---|
| Brand Safety Manager | ✅/❌ | ||
| Legal Advisor | ✅/❌ | ||
| Campaign Manager | ✅/❌ |