Ambassador Programme Design
Design an ambassador programme for: $ARGUMENTS
Programme Framework
1. Programme Identity
- •Programme name: (aspirational, exclusive-feeling)
- •Tagline:
- •Objective: (retention / advocacy / content volume / revenue)
- •Target creator profile:
2. Tier Structure
| Tier | Name | Entry Criteria | # of Creators | Duration |
|---|---|---|---|---|
| 🥉 Bronze | ||||
| 🥈 Silver | ||||
| 🥇 Gold | ||||
| 💎 Platinum |
3. Benefits by Tier
| Benefit | 🥉 Bronze | 🥈 Silver | 🥇 Gold | 💎 Platinum |
|---|---|---|---|---|
| Free product | ||||
| Early access to launches | ||||
| Exclusive discount code | ||||
| Paid campaigns (priority) | ||||
| Event invitations | ||||
| Co-creation opportunities | ||||
| Dedicated account manager | ||||
| Annual gift/bonus | ||||
| Brand trip / retreat | ||||
| Revenue share / affiliate | ||||
| Feature on brand channels | ||||
| Custom merch |
4. Creator Commitments by Tier
| Commitment | 🥉 Bronze | 🥈 Silver | 🥇 Gold | 💎 Platinum |
|---|---|---|---|---|
| Posts per month | ||||
| Stories per month | ||||
| Exclusivity | None | Category | Category | Full |
| Brand event attendance | ||||
| Feedback / surveys | ||||
| Content usage rights |
5. Progression & Graduation
- •How creators move up tiers: (performance metrics, tenure, brand fit)
- •Review cadence: quarterly / semi-annual
- •Demotion policy: (grace period, communication, off-ramp)
- •Exit process: (graceful offboarding, alumni benefits)
6. Measurement
- •Programme health KPIs: retention rate, content volume, engagement, revenue attributed
- •Per-creator tracking: deliverables met, content performance, sentiment
- •ROI calculation: total programme cost vs. total value generated
7. Operational Requirements
- •Team resources needed to manage programme
- •Technology: CRM, gifting platform, affiliate tracking
- •Budget estimate by tier
- •Communication cadence: onboarding → monthly check-in → quarterly review → annual renewal