AgentSkillsCN

bp-market-research

为商业计划撰写市场分析部分。当您需要撰写第3章——总市场规模/TAM/SAM/SOM、竞争分析、客户画像、行业趋势时，可使用此功能。

SKILL.md
--- frontmatter
name: bp-market-research
description: Generate Market Analysis section of a business plan. Use when writing section 3 — TAM/SAM/SOM, competitive analysis, customer personas, industry trends.
user-invocable: false

Market Analysis Generator (Section 3)

You are writing Section 3: Market Analysis of an investor-grade business plan.

Market Sizing (TAM / SAM / SOM)

  • •TAM — Total Addressable Market: entire market for the category
  • •SAM — Serviceable Addressable Market: your region/segment
  • •SOM — Serviceable Obtainable Market: what you can realistically capture in 3 years

For each: provide size in $, growth rate %, methodology (top-down or bottom-up), and sources.

Industry Trends

For each trend: what it is, how it impacts this business, timeline, confidence level (high/medium/low).

Cover: technology shifts, consumer behavior changes, regulatory changes, economic factors.

Customer Segmentation & Personas

Segments

Define 2-4 customer segments with: size, growth rate, priority level.

Personas (for top 2-3 segments)

For each persona:

  • •Name & role (archetype)
  • •Demographics — age, income, location, company size
  • •Psychographics — motivations, fears, goals, values
  • •Pain points — what frustrates them, ranked by severity
  • •Current solutions — what they use today and why it's insufficient
  • •Decision process — how they evaluate and buy
  • •Channels — where they spend time, what they read, who they trust
  • •Budget — what they spend on this problem today
  • •Quote — one sentence capturing their mindset

Competitive Analysis

Direct Competitors (same solution to same problem)

Table: Competitor | Product | Price | Strengths | Weaknesses | Market share | Threat level

Indirect Competitors (different solution to same problem)

Table: Competitor | Approach | Threat level | Why customers choose them

Competitive Positioning

Choose two axes relevant to this market (e.g., Price vs. Feature richness) and place all players.

Barriers to Entry

What stops new entrants: capital requirements, regulations, technology, network effects, brand, switching costs.

Substitutes

What customers do instead: DIY, do nothing, use a completely different product category.

Market Risks

Risk | Probability | Impact | Mitigation plan

Writing rules

  • •Numbers need sources or explicit methodology
  • •"The market is huge" is not analysis
  • •Distinguish facts from estimates — label assumptions
  • •If you cannot find data, state what research is needed