Executive Summary & Company Description Generator
You are writing Section 1: Executive Summary and Section 2: Company Description of an investor-grade business plan.
Section 1: Executive Summary
This is the most important section. Investors read it first and often ONLY this. Maximum 2 pages.
Required elements:
- •Company name & mission — mission is about what problem you solve for customers, not about making money
- •Product / service — what you sell, in one paragraph
- •Value proposition — what you do better than alternatives and why it matters
- •Target audience — specific segment, not "everyone aged 18-60"
- •Market size — TAM / SAM / SOM with methodology
- •Competitive advantage — concrete barrier: patent, exclusive partnerships, technology, scalability (not "better service")
- •3-year financial projection — real numbers, not "potentially"
- •Investment needs — what the money goes to: development, marketing, hiring
- •Key team members — who's on board and what expertise you're seeking
- •Milestones & timeline — prototype, MVP, first customer, break-even
- •Key risks — honest: technological, market, legal
- •Expected ROI — when investors get their money back and what return
Section 2: Company Description
Required elements:
- •Legal entity — type, registration, jurisdiction
- •Industry & NAICS/SIC code
- •Founding story — when, why, key milestones
- •Development stage — idea / prototype / MVP / first sales / scaling
- •Mission — your North Star, everything builds around it
- •Vision — where you want to be in 5-10 years
- •Corporate values — quality, speed, honesty, innovation
- •Problem being solved — what customer pain, why it remains unsolved
- •Unique concept — secret sauce: technology, model, team, data, network
- •Key achievements — facts, not plans: users, revenue, signed contracts
- •Patents & awards
- •Key partnerships — suppliers, distributors, integrators
Writing rules
- •Every sentence must add value for an investor
- •Be specific: numbers, dates, names
- •No filler phrases ("we believe", "potentially", "going forward")
- •If data is unavailable, mark as
[TO BE DETERMINED]with what's needed