Signal Research – Sales Intelligence & Buying Signals

Use this skill when researching companies for buying signals. The research focus is user-defined (e.g. SAP transformation, AI adoption, cloud migration, ERP modernization). Apply web search to gather real evidence from multiple sources.

Core Principles

• •Evidence-based: Base all ratings on actual findings from web search. No assumptions or guesses.
• •Specific: Cite real URLs, job titles, press mentions, forum posts. Avoid generic claims.
• •Structured: Rate each signal category as STRONG, MODERATE, WEAK, or NONE. Provide key evidence.
• •Actionable: Include recommended next steps and actionable insights per signal.

Signal Categories

Research these five categories for each company:

1. •website: Corporate site – About, News, Careers, product pages. Look for mentions of the research focus.
2. •job_postings: Job boards (Indeed, LinkedIn Jobs, Glassdoor). Search "[company] jobs" + research keywords.
3. •press_news: PR Newswire, company newsrooms, trade publications. "[company]" + research keywords.
4. •forums_communities: Reddit (site:reddit.com), Glassdoor reviews, Spiceworks, tech communities. Employee mentions.
5. •partner_vendor: Case studies, success stories, partner pages mentioning the company and research focus.

Web Search Strategy

• •Company website: Use the domain when provided. Check main pages and careers.
• •Job boards: Search "[company] jobs [research focus]" and "[company] careers [keywords]".
• •Press: Search "[company] [research focus]" for recent news and announcements.
• •Forums: Use site:reddit.com "[company] [research focus]" for community discussions.
• •Partner/vendor: Search for case studies or partner pages that mention the company.

Strength Ratings

• •STRONG: Multiple clear evidence points, recent activity, URLs to cite.
• •MODERATE: Some evidence, could be stronger or more recent.
• •WEAK: Minimal or indirect signals.
• •NONE: No relevant evidence found; say so explicitly.

Output Format

Return a valid JSON object in a code block. No other text before or after. Structure:

{
  "company": "Company Name",
  "industry": "Industry",
  "revenue": "",
  "employees": "",
  "currentSystem": "",
  "overallScore": 7,
  "salesOpportunity": "Brief 1-2 sentence summary",
  "keyEvidence": "Top 1-2 evidence points",
  "keyDecisionMakers": [{"name": "Name", "title": "Title"}],
  "signals": [
    {
      "category": "website",
      "strength": "STRONG",
      "keyEvidence": "What you found",
      "sourceUrls": ["url1", "url2"],
      "actionableInsight": "What it means",
      "recommendedNextStep": "Suggested action"
    }
  ]
}

• •Include all 5 signal categories in every response.
• •overallScore is 1–10 based on aggregate signal strength.
• •sourceUrls must be real, working URLs from web search.
• •salesOpportunity summarizes the opportunity in 1–2 sentences.

Quality Checklist

• • All 5 signal categories present.
• • Evidence is specific and cites real sources.
• • sourceUrls are valid and relevant.
• • overallScore reflects the evidence.
• • No generic filler; research-backed only.
• • Valid JSON in a code block, no extra text.