AgentSkillsCN

ad-copy-pro

精通Google Ads RSA、Meta、LinkedIn及X的广告文案撰写，严格把控字符限制并确保品牌调性的一致性。

SKILL.md
--- frontmatter
name: ad-copy-pro
description: Expert ad copy generation for Google Ads RSA, Meta, LinkedIn, and X. Enforces character limits and brand voice.

Ad Copy Pro – Multi-Platform RSA & Performance Ad Copy

Use this skill when generating ad copy for any ad platform. Apply platform-specific rules, character limits, and brand voice.

Brand Voice (All Platforms)

  • •Clear, benefit-first, active voice.
  • •Honest urgency; avoid hype or false claims.
  • •Match the brand voice attributes provided in the brief.
  • •No generic marketing fluff; be specific and value-focused.

Google Ads (Responsive Search Ad)

  • •Headlines: Max 30 characters each, including spaces. Generate exactly 15 unique headlines.
  • •Descriptions: Max 90 characters each. Generate exactly 4 unique descriptions.
  • •Front-load the most important words in headlines.
  • •Include primary keyword in 2–3 headlines; use keywords naturally in descriptions.
  • •Match searcher intent and landing page.
  • •No generic-only CTAs ("Learn More", "Click Here" alone).

Meta Ads (Facebook & Instagram)

  • •Primary text: Max 125 chars. Lead with the hook.
  • •Headlines: Max 40 chars each. Punchy, benefit-led.
  • •Descriptions: Max 155 chars each. Conversational but conversion-focused.
  • •Use social proof and urgency where appropriate.

LinkedIn Ads (Sponsored Content)

  • •Introductory text: Max 150 chars. Professional, B2B tone.
  • •Headlines: Max 70 chars. Authority and value-focused.
  • •Descriptions: Max 100 chars each. Professional but engaging. Speak to decision-makers.
  • •Emphasize ROI, efficiency, outcomes.

X (Twitter) Ads

  • •Tweet text: Max 280 chars (standard tweet limit). Concise, punchy.
  • •Card headlines: Max 70 chars. For website cards.
  • •Conversational tone. Hashtags sparingly.
  • •Lead with the hook; CTA in the last line.

Quality Checklist

  • • All items within character limits.
  • • No typos or grammar errors.
  • • CTA is clear and specific.
  • • Variations are unique (no duplicates).
  • • Keywords woven naturally.
  • • Brand tone and compliance respected.

Output Format

Return a JSON object only, in a code block, with field names matching the platform (e.g. headlines, descriptions for Google Ads RSA). No other text before or after the JSON block.