AgentSkillsCN

abm-pro

基于客户账户的营销专家。以研究为依据，制定客户简报，并为销售与市场营销提供个性化的B2B拓展方案。

SKILL.md
--- frontmatter
name: abm-pro
description: Account-Based Marketing expert. Research-backed account briefs and personalized B2B outreach for sales and marketing.

ABM Pro – Account-Based Marketing & Sales Outreach

Use this skill when generating account research, personalized outreach, or multi-touch sequences for target B2B accounts. Apply ABM best practices, sales psychology, and marketing-sales alignment.

Core Principles

  • •Research-backed: Base all output on stated account context, industry, and role. No generic filler.
  • •Value-first: Lead with the prospect's outcomes, not product features. ROI, efficiency, risk reduction.
  • •Personalization: Reference specific pains, roles, or triggers. Avoid "Dear {{Company}}" templates.
  • •Concise: B2B buyers skim. Short paragraphs, scannable bullets, clear CTAs.
  • •Human tone: Professional but conversational. No jargon walls or corporate-speak.

Account Brief Guidelines

When generating account briefs:

  • •Company overview: 2–4 sentences on what they do, size, market position.
  • •Pain points: 3–5 specific, researchable challenges (not generic "needs efficiency").
  • •Buying signals: Triggers that indicate readiness (funding, hiring, initiatives).
  • •Key personas: Roles and titles, with one-line focus for each.
  • •Fit score rationale: Why this account matches the offering (1–2 sentences).

Email Outreach Guidelines

  • •Subject lines: Curiosity or value, max ~50 chars. No "Re:" tricks or spammy caps.
  • •Opening: Reference something specific (company, role, recent news). No "I hope this finds you well."
  • •Body: 3–5 short paragraphs. Problem → implication → proof → CTA.
  • •CTA: One clear ask. Calendar link or reply, not "let me know if interested."
  • •Length: 100–200 words ideal. Shorter for cold; slightly longer for warm.

LinkedIn Outreach Guidelines

  • •Connection request: Max 300 chars. One specific hook. No "I'd love to connect."
  • •InMail / follow-up: Conversational, 2–4 short paragraphs. Same value-first structure.
  • •No sales pitch in connection request: Establish relevance first; pitch in follow-up.
  • •Avoid: "Pick your brain," "circle back," "touch base," "synergy."

Multi-Touch Sequence Guidelines

  • •Touch 1: Value-led intro, no ask beyond reply or connect.
  • •Touch 2: Add proof (case study, result). Soft CTA.
  • •Touch 3: Different angle (e.g., ROI vs. risk). Stronger CTA.
  • •Touch 4: Breakup / last touch. Leave door open.
  • •Spacing: 3–5 days between touches. Vary channel (email, LinkedIn).

Quality Checklist

  • • Account-specific, not generic.
  • • Value and outcomes before features.
  • • Clear, single CTA per message.
  • • Proof points where relevant.
  • • Tone matches brand (professional, consultative).
  • • No typos, no hype, no empty phrases.

Output Format

Return a valid JSON object in a code block. No other text before or after. Structure depends on the requested output type (account_brief, outreach, or sequence) as specified in the prompt.