AgentSkillsCN

persuasion-auditor

依据Cialdini在《影响力》一书中提出的七大说服杠杆，对营销内容进行审计。

SKILL.md
--- frontmatter
name: persuasion-auditor
description: Audit marketing content against Cialdini's 7 persuasion levers from the book "Influence"
allowed-tools:
  - Read
  - WebFetch
invocation: user

Persuasion Auditor

Use this skill to score any marketing content against Robert Cialdini's 7 levers of persuasion. Identifies which levers are present, missing, or underutilized.

When to Use

  • •Auditing landing pages before launch
  • •Reviewing onboarding flows
  • •Evaluating competitor marketing
  • •Improving conversion rates on existing copy

The 7 Levers

1. Authority

Definition: People follow perceived experts Signals to Look For:

  • •Expert endorsements
  • •Credentials and certifications
  • •"As seen in..." press logos
  • •Founder credentials
  • •Industry awards

Score 0-10: 0 = No authority signals, 10 = Multiple strong authority indicators

2. Social Proof

Definition: People follow the crowd Signals to Look For:

  • •User/customer counts
  • •Star ratings and reviews
  • •Testimonials with names/photos
  • •Case studies
  • •Logo walls of customers

Score 0-10: 0 = No social proof, 10 = Overwhelming evidence of adoption

3. Commitment & Consistency

Definition: People honor commitments they've made Signals to Look For:

  • •Progressive disclosure in onboarding
  • •Small asks before big asks
  • •Free trials that require setup
  • •Personalization steps
  • •"You've already completed X..."

Score 0-10: 0 = No commitment mechanics, 10 = Strong sunk cost / commitment ladder

4. Liking

Definition: People buy from those they like or identify with Signals to Look For:

  • •Relatable brand voice
  • •Founder story
  • •Values alignment
  • •Visual design matching audience
  • •Cultural references audience understands

Score 0-10: 0 = Generic/unlikeable brand, 10 = Strong identity match

5. Reciprocity

Definition: People return favors Signals to Look For:

  • •Free value before asking (calculators, audits, templates)
  • •Generous free tier
  • •Educational content
  • •Helpful onboarding
  • •Gifts or bonuses

Score 0-10: 0 = Asks before giving, 10 = Generous value-first approach

6. Scarcity

Definition: People want what's rare Signals to Look For:

  • •Limited time offers
  • •Limited seats/spots
  • •Exclusive access
  • •Countdown timers
  • •"Only X left..."

Score 0-10: 0 = No urgency/scarcity, 10 = Genuine, believable scarcity

7. Unity

Definition: People join tribes Signals to Look For:

  • •Community membership
  • •"Us vs them" positioning
  • •Shared identity language
  • •Exclusive groups
  • •Movement language ("Join the revolution")

Score 0-10: 0 = No community/tribe aspect, 10 = Strong tribal identity

Audit Process

Step 1: Collect the Content

Read or fetch the marketing content (landing page, email, README, etc.)

Step 2: Score Each Lever

For each of the 7 levers:

  1. •Identify specific examples in the content
  2. •Assign a score 0-10
  3. •Note what's working and what's missing

Step 3: Calculate Overall Score

  • •Sum all 7 lever scores (max 70)
  • •Convert to percentage (score/70 * 100)

Step 4: Prioritize Improvements

Identify the lowest-scoring levers with highest potential impact

Output Format

markdown
## Persuasion Audit Report

### Content Analyzed
[Description of content audited]

### Lever Scores

| Lever | Score | Evidence | Improvement Opportunity |
|-------|-------|----------|------------------------|
| Authority | X/10 | [What was found] | [What's missing] |
| Social Proof | X/10 | [What was found] | [What's missing] |
| Commitment | X/10 | [What was found] | [What's missing] |
| Liking | X/10 | [What was found] | [What's missing] |
| Reciprocity | X/10 | [What was found] | [What's missing] |
| Scarcity | X/10 | [What was found] | [What's missing] |
| Unity | X/10 | [What was found] | [What's missing] |

### Overall Score: XX/70 (XX%)

### Top 3 Priority Improvements

1. **[Lever Name]**: [Specific recommendation]
2. **[Lever Name]**: [Specific recommendation]
3. **[Lever Name]**: [Specific recommendation]

### Quick Wins
- [Easy improvements that can be made immediately]

### Strategic Improvements
- [Bigger changes that require more effort]

Scoring Guidelines

What Makes a 10/10

  • •Authority: Multiple expert endorsements, press logos, certifications, founder credentials prominently displayed
  • •Social Proof: Specific numbers, named testimonials with photos, case studies, logo wall
  • •Commitment: Multi-step onboarding that invests user before asking for payment
  • •Liking: Strong brand personality that mirrors target audience exactly
  • •Reciprocity: Generous free tier, free tools, educational content library
  • •Scarcity: Genuine limited availability with countdown and specific numbers
  • •Unity: Strong community, clear enemy, movement language throughout

Red Flags (Auto-Deduct Points)

  • •Fake testimonials (obvious stock photos)
  • •Unbelievable scarcity ("Only 3 spots left!" for a SaaS)
  • •Authority claims without proof
  • •Asking for payment before any value delivered