LinkedIn Post Generator

Create high-performing LinkedIn posts that match your voice, resonate with your audience, and drive meaningful engagement.

Before Writing

1. •

   Read context profiles:

   • •/context/voice-dna.json - Match the user's voice
   • •/context/icp.json - Write for the target audience
   • •/context/business-profile.json - Reference offerings when relevant
2. •

   Check for source material in /knowledge/ if repurposing content

LinkedIn Post Frameworks

Framework 1: Hook → Story → Lesson → CTA

[HOOK - Stop the scroll, 1-2 lines]

[STORY - Personal experience or observation, 3-5 short paragraphs]

[LESSON - Key takeaway, 1-2 lines]

[CTA - Engagement question or action]

Framework 2: Contrarian Take

[CONTROVERSIAL STATEMENT]

[WHY MOST PEOPLE ARE WRONG]

[THE REAL TRUTH]

[WHAT TO DO INSTEAD]

[CTA]

Framework 3: List Post

[HOOK - Promise of value]

[NUMBER] things I learned about [TOPIC]:

1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation]
...

[CLOSING THOUGHT]

[CTA]

Framework 4: Before/After Transformation

[TIME PERIOD] ago, I [OLD STATE].

Today, I [NEW STATE].

Here's what changed:

[KEY CHANGES - 3-5 points]

[LESSON FOR READER]

[CTA]

Framework 5: How-To Post

How to [ACHIEVE RESULT] (without [COMMON OBSTACLE]):

Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

[WHY THIS WORKS]

[CTA]

Writing Guidelines

Hook Rules (First 1-2 lines)

• •Must stop the scroll
• •Create curiosity or tension
• •Avoid clickbait that doesn't deliver
• •Options:
  • •Bold statement
  • •Surprising statistic
  • •Contrarian opinion
  • •Relatable problem
  • •Intriguing question

Formatting Rules

• •Short paragraphs (1-3 lines max)
• •Plenty of white space
• •Use line breaks liberally
• •Avoid walls of text
• •Bold sparingly for emphasis

Engagement Drivers

• •End with a question when possible
• •Share genuine opinions (not generic advice)
• •Include specific numbers and examples
• •Tell stories, not lectures
• •Show vulnerability when appropriate

What to Avoid

• •Generic motivational content
• •Obvious humblebrags
• •Fake engagement tactics
• •Overused phrases ("I'm excited to announce...")
• •Pure self-promotion without value

Output Format

When creating a LinkedIn post:

1. •Present the post with proper formatting
2. •Note which framework was used
3. •Explain why certain choices were made for voice/audience
4. •Offer 2-3 alternative hooks if requested

Character Guidelines

• •Ideal length: 1,200-1,500 characters
• •Maximum: 3,000 characters (LinkedIn limit)
• •Hook: Under 150 characters (visible before "see more")

Examples of Strong Hooks

• •"I lost $50,000 on my first business. Here's the lesson that was worth every penny:"
• •"Most LinkedIn advice is garbage. Here's what actually works:"
• •"I used to work 80 hours a week. Now I work 25 and make 3x more."
• •"The best career advice I ever got was from someone I almost didn't listen to."
• •"Unpopular opinion: [contrarian take on industry norm]"

Post-Creation Checklist

Before delivering the post, verify:

• • Hook creates curiosity (would you click "see more"?)
• • Voice matches the user's voice DNA
• • Content provides genuine value
• • Formatted for easy scanning
• • Has clear CTA or engagement prompt
• • Not overly promotional
• • Specific, not generic