Brand Name Divination Skill
Divine creative brand name candidates based on company context, mission, and target market.
When to Use
- •User asks for brand name ideas/suggestions
- •User is starting a new company and needs naming help
- •User wants alternatives to a name they're considering
- •User describes their business and asks "what should I call it?"
Information to Gather
Before generating names, understand:
- •Business description: What does the company do?
- •Target market: Who are the customers?
- •Brand personality: Professional, playful, technical, friendly, premium, accessible?
- •Industry: What space does it operate in?
- •Values: What does the company stand for?
- •Constraints: Any letters, sounds, or styles to avoid?
Name Generation Categories
Generate names across multiple styles:
1. Descriptive Names
Names that describe what the company does.
- •Example: "PayPal" (payments), "YouTube" (you + tube/broadcast)
2. Abstract/Invented Names
Made-up words that sound good.
- •Example: "Spotify", "Kodak", "Xerox"
3. Metaphor Names
Names that evoke a concept related to the business.
- •Example: "Amazon" (vast, everything), "Apple" (simple, approachable)
4. Compound Names
Two words combined.
- •Example: "Facebook", "Snapchat", "WordPress"
5. Acronym-Ready Names
Names that work as acronyms or can become one.
- •Example: "IBM", "BMW", "NASA"
6. Founder/Place Names
Names derived from people or locations.
- •Example: "Ford", "Adobe" (after Adobe Creek)
Generation Process
- •Brainstorm root concepts from the business description
- •Generate 3-5 names per category (18-30 total)
- •Filter for:
- •Length (ideally 2-3 syllables)
- •Pronounceability
- •Spelling clarity
- •Domain likelihood (avoid common words)
- •Present top 10-15 candidates
Output Format
code
## Brand Name Candidates for {BUSINESS_TYPE}
Based on your description: "{brief summary}"
### Top Recommendations
1. **{Name}** - {brief rationale}
2. **{Name}** - {brief rationale}
3. **{Name}** - {brief rationale}
### Full Candidate List
#### Descriptive Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Abstract/Invented Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Metaphor Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
#### Compound Names
- {Name}: {one-line explanation}
- {Name}: {one-line explanation}
### Quick Availability Check
{Run quick domain check on top 3 recommendations}
### Next Steps
Would you like me to run a full evaluation on any of these names?
Tips for Good Names
Do:
- •Keep it short (2-3 syllables ideal)
- •Make it easy to spell from hearing
- •Ensure it's easy to pronounce
- •Check it works internationally
- •Consider how it looks as a logo
Avoid:
- •Hard-to-spell words
- •Numbers and hyphens
- •Overly generic terms
- •Names too similar to competitors
- •Difficult consonant clusters
Example
User: "I'm building a platform that helps small businesses automate their accounting. Target market is non-technical small business owners. We want to feel friendly and approachable, not intimidating."
Then generate names using the framework, emphasizing friendly/approachable options and avoiding technical jargon.