Social Platforms

Platform-Specific Guidelines

Twitter/X

• •Character Limit: 280 characters (premium: 25,000)
• •Content Style: Concise, timely, conversational
• •Best For: News, updates, customer service, real-time engagement
• •Hashtags: 1-2 relevant hashtags, use sparingly
• •Media: Images (4:5 or 16:9), videos (up to 2:20), GIFs
• •Posting Frequency: 3-5 tweets per day
• •Best Times: 8-10 AM, 12-1 PM, 5-6 PM (local time)

LinkedIn

• •Character Limit: 3,000 characters for posts, 100,000 for articles
• •Content Style: Professional, educational, industry-focused
• •Best For: B2B marketing, thought leadership, recruitment
• •Hashtags: 3-5 relevant hashtags, mix of broad and niche
• •Media: Images (1200x627), videos (up to 10 minutes), documents
• •Posting Frequency: 1-2 posts per day, 1 article per week
• •Best Times: Tuesday-Thursday, 8-10 AM or 5-6 PM

Instagram

• •Character Limit: 2,200 characters for captions
• •Content Style: Visual, aesthetic, lifestyle-oriented
• •Best For: Brand awareness, visual storytelling, engagement
• •Hashtags: 5-30 hashtags, use all 30 for discovery
• •Media: Posts (1080x1080), Stories (1080x1920), Reels (9:16)
• •Posting Frequency: 1-2 posts per day, 5-10 Stories per day
• •Best Times: Monday-Friday, 11 AM-1 PM or 7-9 PM

Facebook

• •Character Limit: 63,206 characters for posts
• •Content Style: Informative, community-focused, shareable
• •Best For: Community building, event promotion, longer-form content
• •Hashtags: 1-2 hashtags, less important than other platforms
• •Media: Images (1200x630), videos (up to 240 minutes), live streams
• •Posting Frequency: 1-2 posts per day
• •Best Times: Thursday-Sunday, 1-4 PM

TikTok

• •Character Limit: 150 characters for captions, 2,200 for comments
• •Content Style: Entertaining, authentic, trend-driven
• •Best For: Brand awareness, reaching younger audiences, viral content
• •Hashtags: 3-5 hashtags, include trending and niche hashtags
• •Media: Vertical videos (9:16), 15-60 seconds optimal
• •Posting Frequency: 1-3 videos per day
• •Best Times: 7-9 AM, 12-3 PM, 7-11 PM

Character Limits and Formats

Text Content Limits

Image Specifications

Video Specifications

Hashtag Strategies

Hashtag Types

• •Branded Hashtags: Unique to your brand (e.g., #JustDoIt)
• •Campaign Hashtags: For specific campaigns or events (e.g., #SummerSale2024)
• •Industry Hashtags: Broad industry terms (e.g., #DigitalMarketing)
• •Niche Hashtags: Specific to your topic (e.g., #ContentMarketingTips)
• •Trending Hashtags: Currently popular (use cautiously)

Hashtag Best Practices

• •Relevance: Only use hashtags relevant to your content
• •Mix: Combine broad, niche, and branded hashtags
• •Research: Research hashtag popularity and competition
• •Placement: Place hashtags at the end of captions or in first comment
• •Consistency: Use consistent branded hashtags across campaigns

Platform-Specific Hashtag Strategy

Best Posting Times

General Guidelines

• •Morning: 8-10 AM (catch people starting their day)
• •Lunch: 12-1 PM (people on breaks)
• •Evening: 5-7 PM (post-work engagement)
• •Late Night: 9-11 PM (mobile usage peaks)

Platform-Specific Best Times

Time Zone Considerations

• •Audience Location: Post according to your audience's time zone
• •Global Audiences: Consider posting at multiple times
• •Scheduling: Use scheduling tools to post at optimal times
• •Testing: Experiment with different times to find what works for your audience

Content Strategy by Platform

Twitter/X Strategy

• •Real-time engagement: Participate in trending conversations
• •Thread series: Break down complex topics into threads
• •Customer service: Respond to mentions and DMs promptly
• •Newsjacking: Connect your brand to current events (when appropriate)
• •Polls and questions: Engage audience with interactive content

LinkedIn Strategy

• •Thought leadership: Share industry insights and expertise
• •Employee advocacy: Encourage team members to share content
• •Long-form articles: Publish in-depth articles on LinkedIn Pulse
• •Video content: Share professional videos and webinars
• •Community building: Engage with comments and build relationships

Instagram Strategy

• •Visual consistency: Maintain cohesive aesthetic across posts
• •Stories: Use Stories for behind-the-scenes and daily updates
• •Reels: Create short, entertaining videos for reach
• •Carousel posts: Share multiple images or tips in one post
• •Influencer partnerships: Collaborate with relevant influencers

Facebook Strategy

• •Community building: Create and manage Facebook Groups
• •Live video: Go live for Q&As, events, and announcements
• •Event promotion: Create and promote events on Facebook
• •Longer-form content: Share articles and guides
• •Customer reviews: Encourage and respond to reviews

TikTok Strategy

• •Trend participation: Jump on trending sounds and challenges
• •Educational content: Share tips and how-to videos
• •Behind-the-scenes: Show the human side of your brand
• •User-generated content: Encourage and feature user content
• •Consistency: Post regularly to build audience