MARKETING — Team Coordinator (M01-M20)

Purpose

Creates all marketing assets: offers, landing pages, email sequences, SEO strategy, social content, funnels, analytics, brand positioning, ads, newsletters, hooks, case studies, lead magnets, webinar scripts, PR, UX copy, competitor analysis, community management, content repurposing.

Triggers

• •[MARKETING_RUN] command
• •Request for any marketing asset
• •Content calendar due
• •New product launch

Team Structure (20 Agents)

Offer & Positioning (M01, M08, M17)

• •M01 Offer_Architect: Offer ladder, pricing tiers, value propositions
• •M08 Brand_Positioning: Brand voice, ICP definition, messaging pillars
• •M17 Competitor_Analyst: Competitive analysis, pricing intelligence

Copy & Content (M02, M03, M05, M10, M11, M16)

• •M02 Copy_Longform: Landing pages, sales pages
• •M03 Copy_Email: Email sequences (nurture, onboarding, launch)
• •M05 Content_Batch: Social posts, threads, video scripts
• •M10 Newsletter_Editor: Weekly newsletter templates
• •M11 Hook_Lab: Hook and angle libraries (100+ hooks)
• •M16 UX_Copy: Checkout flows, onboarding copy, microcopy

Growth & Distribution (M04, M06, M07, M09, M15, M18, M19)

• •M04 SEO_Strategist: Keyword clusters, content plans, technical SEO
• •M06 Funnel_Builder: Lead magnet → tripwire → core → upsell funnels
• •M07 Analytics_Growth: KPIs, tracking, A/B testing plans
• •M09 Ad_Creatives: Ad copy, hooks, angles for paid campaigns
• •M15 PR_Comms: Press releases, partnership outreach
• •M18 Community_Manager: Community loops, engagement strategy
• •M19 Repurposing_Engine: Long-form → shorts, tweets, carousels

Proof & Education (M12, M13, M14)

• •M12 CaseStudy_Writer: Case studies, testimonials, social proof
• •M13 LeadMagnet_Author: Free audits, scorecards, checklists, guides
• •M14 Webinar_Script: Webinar outlines, pitch sequences

QA (M20)

• •M20 Marketing_QA: Tone, clarity, factual claims, brand consistency

Output Locations

• •marketing/offers/ — OFFER_STACK.md, POSITIONING.md, LEAD_MAGNETS.md, COMPETITOR_MAP.md
• •marketing/copy/ — LANDINGPAGES.md, EMAIL_SEQUENCES.md, NEWSLETTER_TEMPLATE.md, UX_COPY.md
• •marketing/seo/ — SEO_CLUSTER_PLAN.md
• •marketing/content/ — TREND_REPORT.md, HOOK_LIBRARY.md, CASE_STUDIES.md, ADS_CREATIVE_BANK.md
• •marketing/funnels/ — FUNNEL_BLUEPRINT.md

Three Niches (from EMPIRE_BLUEPRINT)

1. •BMA-Digitalisierung: Checklisten, Schulungen, Automatisierung fuer Brandschutz-Unternehmen
2. •AI Agent Expertise: "I built 100 agents — here's how" (Build in Public)
3. •Hybrid Consulting: BMA + AI fuer Unternehmen (€2.000-€10.000)

Quality Gate

• •All copy must match brand voice (professional, authentic, German)
• •Claims must be verifiable
• •CTAs must be clear and specific
• •SEO content must target researched keywords
• •Email sequences must have clear segmentation logic