anysite Influencer Discovery

Find and analyze influencers across social platforms using anysite MCP. Discover content creators, evaluate their reach and engagement, and identify partnership opportunities.

Overview

• •Discover influencers across Instagram, Twitter, LinkedIn, YouTube
• •Analyze engagement and audience quality
• •Track activity and content patterns
• •Evaluate partnership fit based on niche and metrics
• •Build influencer lists with contact information

Coverage: 85% - Excellent for Instagram, Twitter, LinkedIn, YouTube influencers.

Supported Platforms

• •✅ Instagram: Profile stats, posts, followers, engagement, Reels
• •✅ Twitter/X: User search, followers, tweets, engagement
• •✅ LinkedIn: B2B influencers, thought leaders, professional content
• •✅ YouTube: Channel search, subscribers, views, video performance
• •✅ Reddit: Community influencers, karma, post quality

Quick Start

Step 1: Search for Influencers

By platform:

• •Instagram: search_instagram_posts with niche keywords + hashtags
• •Twitter: search_twitter_users with niche keywords
• •LinkedIn: search_linkedin_users with industry + "thought leader"
• •YouTube: search_youtube_videos with niche, then analyze channels

Step 2: Analyze Profiles

Get detailed metrics:

• •Instagram: get_instagram_user → followers, posts, engagement rate
• •Twitter: get_twitter_user → followers, tweet frequency
• •YouTube: get_youtube_channel_videos → subscribers, views, growth
• •LinkedIn: get_linkedin_profile → connections, post engagement

Step 3: Evaluate Engagement

Check engagement quality:

• •Post likes, comments, shares
• •Engagement rate (engagement / followers)
• •Audience authenticity (comment quality)
• •Content consistency (posts per week)

Step 4: Build Influencer List

Export with:

• •Name, handle, platform
• •Follower count, engagement rate
• •Niche/topics, content type
• •Contact info (if available)
• •Partnership fit score

Common Workflows

Workflow 1: Instagram Influencer Discovery

Scenario: Find Instagram influencers in sustainable fashion (10k-100k followers)

Steps:

1. •Search by Hashtag/Keywords

search_instagram_posts(
  query="sustainable fashion OR eco friendly fashion",
  count=100
)
→ Extract unique user handles from results

1. •Analyze Each Creator

For each unique handle:
  get_instagram_user(username)
  → Follower count, bio, profile type

Filter for:
- 10k-100k followers
- Business/Creator account
- Bio mentioning sustainability

1. •Evaluate Content

For qualified creators:
  get_instagram_user_posts(username, count=30)

Analyze:
- Post frequency (consistency)
- Engagement rate per post
- Content quality and style
- Brand partnerships visible

1. •Check Audience Quality

get_instagram_post_likes(post_id, count=100)
get_instagram_post_comments(post_id, count=50)

Look for:
- Real comments (not just emojis)
- Engaged community (questions, discussions)
- Geographic relevance

1. •Get Contact Information

From Instagram bio:
- Email addresses
- Website links

If LinkedIn mentioned:
  search_linkedin_users(first_name, last_name)
  get_linkedin_profile(user)

Expected Output:

• •20-40 qualified influencers
• •Engagement metrics for each
• •Contact information for 60-70%
• •Partnership fit scores

Workflow 2: LinkedIn Thought Leader Identification

Scenario: Find B2B thought leaders in SaaS/sales

Steps:

1. •Search for Active Posters

search_linkedin_users(
  keywords="SaaS sales thought leader",
  title="VP Sales OR Head of Sales OR Chief Revenue Officer",
  count=100
)

1. •Analyze Post Activity

For each candidate:
  get_linkedin_user_posts(urn, count=50)

Filter for:
- Posts 2-3x per week minimum
- High engagement (100+ reactions)
- Original content (not just shares)

1. •Evaluate Influence

Check post engagement:
- Average reactions per post
- Comment quality and quantity
- Share count
- Follower growth signals

1. •Assess Content Quality

Review posts for:
- Expertise demonstration
- Original insights
- Engagement with comments
- Consistency of messaging

Expected Output:

• •15-25 active thought leaders
• •Content themes and topics
• •Engagement metrics
• •Partnership opportunities (guest posts, quotes, etc.)

Workflow 3: YouTube Creator Research

Scenario: Find YouTube creators in tech reviews

Steps:

1. •Search for Niche Content

search_youtube_videos(
  query="tech review 2026",
  count=100
)
→ Extract unique channel names

1. •Analyze Channels

For each channel:
  get_youtube_channel_videos(channel, count=30)

Check:
- Subscriber count
- Upload frequency
- Average views per video
- Video length (long-form vs shorts)

1. •Evaluate Video Performance

For top videos:
  get_youtube_video(video_id)

Metrics:
- View count
- Like/dislike ratio
- Comments count
- Watch time signals (retention)

1. •Analyze Audience Engagement

get_youtube_video_comments(video_id, count=100)

Look for:
- Active community
- Technical discussions
- Purchase decisions influenced

Expected Output:

• •10-20 relevant channels
• •Subscriber and view metrics
• •Engagement analysis
• •Partnership fit assessment

MCP Tools Reference

Instagram

• •search_instagram_posts - Find posts by keywords/hashtags
• •get_instagram_user - Get profile with followers, bio
• •get_instagram_user_posts - Get recent posts with engagement
• •get_instagram_post_likes - Check audience authenticity
• •get_instagram_post_comments - Analyze engagement quality
• •get_instagram_user_friendships - Get followers list (for analysis)

Twitter/X

• •search_twitter_users - Find users by keywords/bio
• •get_twitter_user - Get profile with followers, tweets
• •get_twitter_user_posts - Get recent tweets with engagement
• •search_twitter_posts - Find influential tweets in niche

LinkedIn

• •search_linkedin_users - Find professionals by keywords/title
• •get_linkedin_profile - Get complete profile
• •get_linkedin_user_posts - Get post history and engagement
• •get_linkedin_user_skills - Verify expertise
• •get_linkedin_user_connections - Network size (for own account)

YouTube

• •search_youtube_videos - Find videos by keywords
• •get_youtube_channel_videos - Get all videos from channel
• •get_youtube_video - Get video metrics (views, likes)
• •get_youtube_video_comments - Analyze audience engagement

Reddit

• •search_reddit_posts - Find influential posts in subreddits
• •reddit_user_posts - Get user's post history
• •reddit_user_comments - Analyze community engagement

Output Formats

Chat Summary:

• •Top 10 influencers with key metrics
• •Engagement rate comparison
• •Partnership recommendations
• •Contact information found

CSV Export:

• •Influencer name, handle, platform
• •Followers, engagement rate
• •Niche, content type
• •Email, website
• •Fit score (1-100)

JSON Export:

• •Complete profile data
• •All posts with engagement
• •Audience demographics (if available)
• •Historical metrics

Influencer Evaluation Framework

Reach Metrics

• •Followers: Total audience size
• •Views: Average content views
• •Growth: Follower growth rate

Engagement Metrics

• •Rate: Engagement / Followers
• •Quality: Comment depth and relevance
• •Consistency: Regular engagement patterns

Authenticity Indicators

• •Audience Quality: Real vs. fake followers
• •Comment Quality: Meaningful discussions
• •Growth Pattern: Organic vs. purchased
• •Engagement Distribution: Consistent vs. spiky

Content Quality

• •Production Value: Visual/audio quality
• •Originality: Unique vs. repurposed
• •Consistency: Regular posting schedule
• •Niche Alignment: On-brand content

Partnership Fit

• •Audience Overlap: Match with target market
• •Brand Alignment: Values and messaging
• •Professionalism: Past partnerships, disclosure
• •Availability: Contact information, responsiveness

Advanced Features

Micro-Influencer Strategy

Focus on 10k-50k followers for higher engagement:

Benefits:
- Higher engagement rates (5-10% vs. 1-3%)
- More authentic audience connections
- Lower partnership costs
- Niche expertise

Discovery approach:
- Use hashtag searches
- Analyze engagement vs. reach
- Prioritize niche relevance over size

Multi-Platform Presence Analysis

Identify influencers active across platforms:

1. Find on Instagram/Twitter
2. Search LinkedIn for professional presence
3. Check for YouTube channel
4. Look for website/blog (parse_webpage)

Benefits:
- Multiple touchpoints
- Diverse content formats
- Professional credibility
- Larger total reach

Audience Demographics Research

Analyze who follows the influencer:

Instagram:
- get_instagram_user_friendships(followers, count=100)
- Analyze follower profiles for patterns

LinkedIn:
- Check who engages with posts
- Identify follower job titles/industries

YouTube:
- Analyze comment demographics
- Check subscriber locations (if available)

Reference Documentation

• •DISCOVERY_CRITERIA.md - Influencer evaluation criteria, scoring frameworks, and niche identification strategies

Troubleshooting

No Influencers Found:

• •Broaden search keywords
• •Try multiple hashtags
• •Search across multiple platforms
• •Reduce minimum follower requirements

Low Engagement Rates:

• •Filter for engagement rate > 2-3%
• •Focus on micro-influencers (smaller = higher engagement)
• •Check for bot followers (sudden spikes)

No Contact Information:

• •Check bio for email/website
• •Look for LinkedIn profile
• •Try website domain (parse_webpage)
• •Search for media kit or press page

Ready to discover influencers? Ask Claude to help you find content creators, analyze engagement, or build influencer lists for your marketing campaigns!