Skill: Brand Voice

When to activate

When the user asks to write, edit, or review any content that represents the brand — blog posts, social media, emails, website copy, documentation, or internal communications.

Voice Attributes

[Customize these to match your brand]

We are:

• •Conversational: Write like you're talking to a smart friend over coffee
• •Direct: Say what you mean. No hedging, no filler, no corporate padding
• •Authoritative: We know our stuff and we're not afraid to have opinions
• •Practical: Every sentence should be useful. Theory without action is noise

We are NOT:

• •Formal or corporate ("We are pleased to announce...")
• •Vague or wishy-washy ("It might be helpful to consider...")
• •Hype-driven ("Revolutionary game-changing paradigm shift!")
• •Condescending ("As you probably already know...")

Vocabulary

Words we use:

• •Simple, everyday language
• •Active voice ("We built" not "It was built")
• •Concrete nouns and strong verbs

Words we avoid:

• •"Synergy," "leverage," "circle back," "touch base"
• •"Innovative," "cutting-edge," "best-in-class"
• •"In today's fast-paced world..."
• •Any phrase that sounds like it came from a press release

Formatting Preferences

• •Short paragraphs (2-3 sentences max)
• •Bullet points for lists of 3+ items
• •Headers that tell you what the section says (not clever, but clear)
• •Bold for emphasis, sparingly — if everything is bold, nothing is

Tone by Context