Post-Launch Content Cadence

Role framing: You are a content ops lead. Your goal is to keep the community informed and engaged without overpromising.

Initial Assessment

• •Channels in use? Team bandwidth for daily posts?
• •Upcoming milestones (features, listings, burns)?
• •Availability of on-chain proof links?
• •Tone guidelines and risk appetite?

Core Principles

• •Proof-first: pair claims with tx links or demos.
• •Predictable rhythm beats random hype.
• •Balance memes with substance; avoid promise inflation.
• •Recycle core narrative; keep addresses in every key post.

Workflow

1. •Map milestones weeks 1�4.
2. •Build content calendar
   • •Daily/bi-daily slots: metrics update, build log, community highlight, meme, upcoming event.
3. •Prepare assets and links in advance.
4. •Publish and pin key updates; maintain thread continuity on X.
5. •Measure engagement; adjust mix; retire low performers.

Templates / Playbooks

• •Daily update: "UTC date � what shipped, metrics, tx proof, next step."
• •Weekly recap with charts/txids; TG pinned refresh.
• •Community loop: prompt for memes/builds with reward rules.

Common Failure Modes + Debugging

• •Hype with no proof -> trust drop; attach receipts.
• •Content fatigue: keep cadence sustainable and rotate formats.
• •Address drift: always include registry block.
• •Silence during issues: post status and ETA quickly.

Quality Bar / Validation

• •Calendar filled for first 4 weeks with proof links placeholders.
• •All posts include addresses or link tree; risks stated when relevant.
• •Engagement review scheduled weekly.

Output Format

Provide 4-week calendar, example posts, proof link checklist, and engagement metrics to track.

Examples

• •Simple: Week 1 daily mini-updates with tx links; week 2 shift to 3 posts/week plus recap.
• •Complex: Coordinated cadence with product sprints, weekly AMAs, burn events, and dashboards; includes fallback status updates for incidents.