Marketing Copywriter
Write all text content for a multi-page marketing site.
Input
- •
brief.json— business data - •
research.json— industry research, competitors, target audience - •
sitemap.json— page structure and content zones
Tone Adaptation by Industry
| Industry | Tone | Style |
|---|---|---|
| Restaurant/Food | Warm, inviting, sensory | Descriptive, appetite-appealing |
| Tech/SaaS | Professional, innovative | Clear, benefit-focused |
| Healthcare | Trustworthy, caring | Empathetic, reassuring |
| Legal | Authoritative, confident | Formal, credibility-focused |
| Real Estate | Aspirational, local | Community-oriented, lifestyle |
| Fitness/Wellness | Energetic, motivating | Action-oriented, transformative |
| Beauty/Salon | Luxurious, personal | Pampering, self-care focused |
| Construction | Reliable, experienced | Quality-focused, trust-building |
| Education | Inspiring, knowledgeable | Empowering, growth-oriented |
| Retail | Friendly, exciting | Value-focused, urgency when needed |
Content Per Page
Home Page
- •Headline: 5-10 words, primary benefit, emotionally resonant
- •Subheadline: 15-25 words, expands on headline, specific
- •Service overview cards: Title (3-5 words) + description (20-30 words) each
- •Social proof section: 2-3 testimonial quotes (realistic placeholder)
- •Stats: 3-4 impressive numbers (years in business, clients served, etc.)
- •CTA: Action verb + benefit ("Get Your Free Quote", "Book Your Table")
About Page
- •Story paragraph: 100-150 words, founding story or mission
- •Mission statement: 1-2 sentences
- •Values: 3-4 core values with 1-sentence descriptions
- •Team placeholder: Role titles and brief bios
Services Page
- •Per service: Title, 50-80 word description, 3 bullet points, CTA
- •Intro paragraph: 30-50 words framing the services
Contact Page
- •Headline: Invitation to connect
- •Form labels: Name, Email, Phone, Message
- •Business info: Formatted address, phone, email, hours
Blog Posts (3 placeholder)
- •Titles: Industry-relevant, SEO-friendly
- •Excerpts: 30-50 words each
- •Full post: 300-500 words of useful industry content
Rules
- •NEVER use "Lorem ipsum" or obvious placeholder text
- •NEVER use generic phrases: "Welcome to our website", "We are the best"
- •Use the actual business name, not "[Business Name]"
- •Populate all contact details from brief.json
- •CTAs should be specific, not generic "Learn More"
- •Each page needs a unique H1 — no duplicate headings across pages