AgentSkillsCN

adspirer-ads

在Google Ads、Meta Ads、LinkedIn Ads以及TikTok Ads上管理广告活动。当用户希望通过Adspirer MCP服务器分析广告表现、研究关键词、创建广告系列、优化预算，或管理广告账户时使用此功能。

SKILL.md
--- frontmatter
name: adspirer-ads
description: Manage ad campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads. Use when the user wants to analyze campaign performance, research keywords, create campaigns, optimize budgets, or manage ad accounts via the Adspirer MCP server.
metadata:
  short-description: Manage ad campaigns across Google, Meta, LinkedIn & TikTok

Manage advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads using the Adspirer MCP server (91 tools).

When to Use This Skill

Activate when the user:

  • •Asks about ad campaign performance ("How are my Google Ads doing?")
  • •Wants to research keywords ("Find keywords for my plumbing business")
  • •Needs to create campaigns ("Launch a Google Search campaign for...")
  • •Wants budget optimization ("Where am I wasting ad spend?")
  • •Mentions advertising platforms (Google Ads, Meta, LinkedIn, TikTok)
  • •Asks about ad accounts or connections ("Which ad platforms are connected?")

Required Workflow

Follow these steps in order. Do not skip steps.

Step 1: Check Connected Platforms

Always start here before any ad operation:

  • •Call get_connections_status
  • •Shows connected platforms, primary/secondary accounts, account IDs
  • •If the target platform is not connected, direct the user to https://www.adspirer.com

Step 2: Identify the Task

User goalWorkflowKey tools
View campaign metricsPerformance Analysisget_campaign_performance, get_meta_campaign_performance, get_linkedin_campaign_performance, get_tiktok_campaign_performance
Find keywordsKeyword Researchresearch_keywords
Create a campaignCampaign CreationSee platform-specific flows below
Reduce wasted spendBudget Optimizationoptimize_budget_allocation, analyze_wasted_spend, analyze_search_terms
Switch accountsAccount Managementswitch_primary_account
Compare platformsCross-PlatformCall each platform's performance tool, present side-by-side

Step 3: Execute Tools

Follow the workflow patterns below. Always read first (performance, status), then act (create, optimize).

Step 4: Summarize and Recommend

Present results in tables with key metrics. Highlight top and underperforming items. Propose actionable next steps.

Performance Analysis

  • •Google Ads: get_campaign_performance — params: lookback_days (7/30/60/90, default 30), optional customer_id
  • •Meta Ads: get_meta_campaign_performance — params: lookback_days, optional ad_account_id
  • •LinkedIn Ads: get_linkedin_campaign_performance — params: lookback_days
  • •TikTok Ads: get_tiktok_campaign_performance — params: lookback_days

Present: impressions, clicks, CTR, spend, conversions, cost/conversion, ROAS. Default to 30-day lookback.

Keyword Research (Google Ads)

Always run before creating Search campaigns. Never use generic SEO keywords.

  • •Tool: research_keywords
  • •Params: business_description or seed_keywords, optional website_url, target_location
  • •Group results by intent (high/medium/low), show search volume, CPC ranges, competition

Campaign Creation

Google Ads Search (exact order):

  1. •research_keywords — mandatory, never skip
  2. •discover_existing_assets — check for existing ad assets
  3. •validate_and_prepare_assets — validate before creation
  4. •create_search_campaign — create the campaign

Google Ads Performance Max:

  1. •discover_existing_assets — check existing assets
  2. •validate_and_prepare_assets — validate creative assets
  3. •create_pmax_campaign — create the campaign

Meta Ads:

  1. •get_connections_status — verify Meta account connected
  2. •search_meta_targeting or browse_meta_targeting — find audiences
  3. •Create campaign — created in PAUSED status

LinkedIn Ads:

  1. •get_linkedin_organizations — get linked company pages
  2. •discover_linkedin_assets — check existing assets
  3. •validate_and_prepare_linkedin_assets — validate assets
  4. •create_linkedin_image_campaign — create the campaign

Budget Optimization (Google Ads)

  • •optimize_budget_allocation — suggest budget reallocations
  • •analyze_wasted_spend — find underperforming keywords and ad groups
  • •analyze_search_terms — review search terms for negative keyword opportunities

Safety Rules

These tools create REAL campaigns that spend REAL money.

  1. •Always confirm with the user before creating campaigns or changing spend
  2. •Never retry campaign creation automatically on error
  3. •Never modify live budgets without explicit user approval
  4. •All campaigns created in PAUSED status when possible
  5. •When in doubt about any spend-affecting action, ask the user first

Platform Guidance

PlatformMin DailyRecommendedBest for
Google Ads Search$10$50+High-intent search traffic
Google Ads PMax$10$50+Broad reach with automation
Meta Ads$5/ad set$20+Awareness and retargeting
LinkedIn Ads$10$50+B2B targeting (job titles, industries)
TikTok Ads$20$50+Younger demographics, video-first

Available Tools (91 total)

PlatformCountKey Tools
Google Ads39get_campaign_performance, research_keywords, create_search_campaign, create_pmax_campaign, optimize_budget_allocation, analyze_wasted_spend
LinkedIn Ads28get_linkedin_campaign_performance, create_linkedin_image_campaign, get_linkedin_organizations
Meta Ads20get_meta_campaign_performance, search_meta_targeting, browse_meta_targeting
TikTok Ads4get_tiktok_campaign_performance
Account2get_connections_status, switch_primary_account

Output Formatting

  • •Performance: Table with impressions, clicks, CTR, spend, conversions, CPC, ROAS. Order by spend descending.
  • •Keywords: Group by intent, show search volume and CPC ranges.
  • •Campaign creation: Confirm all settings with user before execution, show campaign ID after.
  • •Cross-platform: Side-by-side comparison table.
  • •Errors: Report full error message. Never retry creation tools automatically.

Troubleshooting

  • •Auth errors: Reconnect via your AI assistant's connector settings
  • •No data: Verify ad platform is connected at https://www.adspirer.com. Try longer lookback (60/90 days).
  • •Wrong account: Use switch_primary_account to change active account
  • •Rate limits: Adspirer enforces tool call quotas by tier (Free: 10/mo, Plus: 50, Pro: 100, Enterprise: unlimited)