AgentSkillsCN

script-from-hooks

将成功的广告钩子拓展为完整的广告脚本，融入模块化组件（钩子+正文+CTA）。当您已经验证了某些钩子的效果，需要结合B-roll素材建议与剪辑说明，打造完整的视频广告脚本时，可选用此方法。

SKILL.md
--- frontmatter
name: script-from-hooks
description: Expand winning hooks into full ad scripts with modular components (hook + body + CTA). Use when you have hooks that tested well and need to build complete video ad scripts with B-roll suggestions and editing notes.

Script From Hooks

Build modular ad scripts from winning hooks.

Process

Step 1: Analyze Winning Hooks

For each hook: psychological trigger used, expectation set, emotional state created, promise implied.

Step 2: Select Body Framework

TESTIMONIAL BODY

  • •Real customer story, specific results
  • •Before → struggle → discovery → result

EXPLAINER BODY

  • •Problem identification
  • •Why other solutions fail
  • •Unique mechanism explanation

SOCIAL PROOF BODY

  • •Multiple testimonials
  • •Results compilation
  • •Authority endorsements

DEMONSTRATION BODY

  • •Product in action
  • •Visual proof of claims
  • •Side-by-side comparison

LISTICLE BODY

  • •3-5 benefits/reasons
  • •Build to strongest point

Step 3: Add B-Roll Suggestions

For each section: visuals needed, stock footage keywords, AI generation prompts, product shots, UGC clips.

Step 4: Create CTA Variants

Direct: "Click the link below" / "Tap to learn more" Scarcity: "Sale ends Friday 6PM Eastern" / "Only X left" Story-Based: Mini testimonial leading to action Risk Reversal: Money-back guarantee, free trial

Step 5: Output Modular Scripts

code
## SCRIPT: [Name]
Hook: "[Original hook]" | Length: [15s/30s/60s/90s]

### HOOK (0:00-0:03)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]

### BODY 1 (0:03-0:15)
**VO:** [Script]
**Visual:** [What viewer sees]
**B-Roll:** [Footage needed]

### BODY 2 (0:15-0:25)
**VO:** [Script]
**Visual:** [What viewer sees]

### CTA (0:25-0:30)
**VO:** [Script]
**Visual:** [What viewer sees]
**Text Overlay:** [On-screen text]

### EDITING NOTES
- Pacing: [Fast/medium/slow]
- Music: [Style]
- Transitions: [Cut types]

### VARIATION OPTIONS
- Alt Hook: [Alternative]
- Alt CTA: [Alternative]

Key Frameworks

Trojan Horse (LeadsIcon)

  1. •Hook with attention (not product)
  2. •Build belief through story/proof
  3. •Product reveal comes LAST
  4. •CTA is reminder, not hard sell

Problem-Mechanism-Proof

  1. •Agitate problem (hook)
  2. •Explain unique mechanism
  3. •Provide proof/testimonials
  4. •Clear call to action

Authenticity Rules (LeadsIcon)

  • •Never script reactions - capture real ones
  • •Polish kills performance
  • •Shot on phone > shot on camera
  • •If it looks like an ad, it fails

Source: LeadsIcon, VISCAP