Offer Tracker
Manage and compare affiliate offer intelligence.
Process
Step 1: Log Offer Details
Basic Information:
- •Offer name
- •Network
- •Vertical/category
- •Payout amount and type
- •Accepted traffic sources
- •Geo restrictions
- •Device requirements
Terms:
- •Payment terms (Net 7/15/30)
- •Daily/weekly caps
- •Quality requirements
- •Compliance rules
Step 2: Record Performance History
Weekly Performance:
- •Leads/conversions generated
- •Revenue earned
- •Average CPA achieved
- •Conversion rate
- •Scrub rate (if applicable)
Monthly Rollup:
- •Total volume
- •Total revenue
- •Profitability
- •Trend direction
Step 3: Compare Against Similar Offers
Comparison Criteria:
- •Payout competitiveness
- •Conversion rate
- •Traffic acceptance
- •Payment reliability
- •Cap flexibility
- •Network relationship
Step 4: Track Payout Changes
Change Log:
- •Date of change
- •Old payout → New payout
- •Reason (if known)
- •Impact on profitability
Step 5: Output Comparison Matrix
code
## OFFER TRACKER: [Category/Vertical] ### ACTIVE OFFERS | Offer | Network | Payout | Type | Geos | Status | |-------|---------|--------|------|------|--------| | [Offer 1] | [Network] | $X | CPA | US | Active | | [Offer 2] | [Network] | $X | CPL | US,CA | Testing | | [Offer 3] | [Network] | $X | RevShare | US | Paused | --- ### OFFER DETAILS **OFFER: [Name]** **Basic Info:** - Network: [Name] - Vertical: [Category] - Payout: $[X] / [Type] - Flow: [Direct/Pre-sell/Quiz] - Geos: [Countries] **Traffic Rules:** - Accepted: [Sources] - Prohibited: [Sources] - Device: [Mobile/Desktop/Both] **Terms:** - Payment: Net [X] - Daily cap: [X] or uncapped - Quality threshold: [If any] - Compliance notes: [Requirements] **Our Performance:** | Period | Leads | Revenue | CPA | CVR | Profit | |--------|-------|---------|-----|-----|--------| | Week 1 | X | $X | $X | X% | $X | | Week 2 | X | $X | $X | X% | $X | | MTD | X | $X | $X | X% | $X | **Payout History:** | Date | Payout | Change | Notes | |------|--------|--------|-------| | [Date] | $X | - | Initial | | [Date] | $X | +$X | [Reason] | **Notes:** - [Important observations] - [Relationship notes] - [Quality feedback] --- ### OFFER COMPARISON: [Category] **Side-by-Side:** | Factor | Offer A | Offer B | Offer C | |--------|---------|---------|---------| | Network | [Name] | [Name] | [Name] | | Payout | $X | $X | $X | | CVR | X% | X% | X% | | Eff. CPA | $X | $X | $X | | Caps | [X] | [X] | [X] | | Terms | Net X | Net X | Net X | | Traffic | [Sources] | [Sources] | [Sources] | | Quality | [Rating] | [Rating] | [Rating] | **Recommendation:** Primary: [Offer] - Reason: [Why] Backup: [Offer] - Reason: [Why] --- ### PAYOUT CHANGE LOG | Date | Offer | Old | New | Change | Impact | |------|-------|-----|-----|--------|--------| | [Date] | [Offer] | $X | $X | +/-$X | [Effect] | **Payout Trends:** - [Trend observation] - [Market insight] --- ### NETWORK RELATIONSHIPS | Network | Rep | Contact | Status | Notes | |---------|-----|---------|--------|-------| | [Network 1] | [Name] | [Email] | Good | [Notes] | | [Network 2] | [Name] | [Email] | New | [Notes] | --- ### OFFER PIPELINE **Testing:** - [Offer] - Network: [Name] - Start: [Date] **Evaluating:** - [Offer] - Notes: [Status] **Declined:** - [Offer] - Reason: [Why passed] --- ### MARKET INTELLIGENCE **Hot Verticals:** - [Category] - Why: [Reason] **Declining:** - [Category] - Why: [Reason] **New Opportunities:** - [Offer/Vertical] - Source: [How found] --- ### ACTIONS **This Week:** - [ ] [Negotiate payout on X] - [ ] [Test new offer Y] - [ ] [Review underperformer Z] **Follow-ups:** - [ ] [Network call scheduled] - [ ] [Cap increase request]
Offer Management Best Practices
Regular Reviews:
- •Weekly: Performance check
- •Monthly: Payout negotiations
- •Quarterly: Portfolio optimization
Relationship Building:
- •Know your network reps
- •Communicate proactively
- •Share quality feedback
- •Negotiate from data
Diversification:
- •Don't depend on one offer
- •Have backups ready
- •Test continuously
- •Track market changes
Source: Affiliate marketing best practices