Compliance Check
Review creative for regulatory and platform compliance.
Process
Step 1: Check FTC Disclosure Requirements
Required Disclosures:
- •Material connections (paid/sponsored)
- •Affiliate relationships
- •Typical results (if showing testimonials)
- •Paid endorsements
Disclosure Placement:
- •Must be clear and conspicuous
- •Close to the claim
- •Same format as claim (video = video disclosure)
- •Mobile-readable size
Common FTC Issues:
- •Hidden disclosures in fine print
- •Disclosures that require scrolling
- •"Results not typical" buried at end
- •Influencer posts without #ad
Step 2: Verify Platform Policy Compliance
Facebook/Meta Policies:
- •No before/after images implying unrealistic results
- •No personal attributes targeting ("Are you overweight?")
- •No misleading claims
- •No prohibited content (weapons, adult, etc.)
- •Landing page must match ad claims
TikTok Policies:
- •Similar to Meta plus TikTok-specific rules
- •Authenticity requirements
- •No misleading information
Google/YouTube Policies:
- •Healthcare restrictions
- •Financial service requirements
- •Destination requirements
Native Ad Policies:
- •Varies by network
- •Generally stricter on health claims
- •Editorial-style requirements
Step 3: Flag Restricted Claims
Health Claims:
- •Disease treatment/cure claims
- •Drug-like claims
- •Specific medical outcomes
- •"Clinically proven" without evidence
Financial Claims:
- •Income guarantees
- •"Get rich quick" implications
- •Investment returns promises
Before/After:
- •Unrealistic transformations
- •Implied guaranteed results
- •Time-specific promises
Testimonials:
- •Atypical results presented as typical
- •Fake reviews/testimonials
- •Undisclosed paid testimonials
Step 4: Suggest Compliant Alternatives
Reframing Techniques:
- •"May help support..." vs "Cures..."
- •"Users reported..." vs "You will..."
- •"Individual results vary" disclaimer
- •Opinion-based language
Safe Phrasing:
| Problematic | Compliant Alternative |
|---|---|
| "Lose 30 lbs in 30 days" | "Supports healthy weight management" |
| "Cures diabetes" | "Supports healthy blood sugar levels" |
| "Make $10K/month" | "Income potential varies" |
| "Guaranteed results" | "Results may vary" |
Step 5: Output Compliance Report
code
## COMPLIANCE CHECK: [Creative/Campaign Name] ### REVIEW SUMMARY **Overall Risk Level:** [Low / Medium / High / Critical] **Issues Found:** [#] **Platforms Reviewed For:** [FB, TikTok, Google, Native] --- ### FTC COMPLIANCE **Disclosure Status:** [Compliant / Needs Work / Non-Compliant] **Required Disclosures:** - [ ] Affiliate relationship disclosed - [ ] Sponsored content marked - [ ] Typical results disclaimer present - [ ] Material connections clear **Issues Found:** 1. [Issue description] - Location: [Where in creative] - Severity: [Low/Medium/High] - Fix: [Recommended solution] --- ### PLATFORM POLICY COMPLIANCE **Facebook/Meta:** | Policy Area | Status | Issue | Fix | |-------------|--------|-------|-----| | Personal attributes | [Pass/Fail] | [Issue] | [Fix] | | Before/after | [Pass/Fail] | [Issue] | [Fix] | | Health claims | [Pass/Fail] | [Issue] | [Fix] | | Landing page match | [Pass/Fail] | [Issue] | [Fix] | **TikTok:** | Policy Area | Status | Issue | Fix | |-------------|--------|-------|-----| | [Area] | [Pass/Fail] | [Issue] | [Fix] | **[Other Platforms]:** ... --- ### CLAIM ANALYSIS **Claims Made:** 1. "[Claim from creative]" - Type: [Health/Financial/Results] - Status: [Safe / Risky / Prohibited] - Evidence required: [What's needed to support] - Recommendation: [Keep/Modify/Remove] 2. "[Claim from creative]" ... --- ### FLAGGED CONTENT **HIGH RISK (Must Fix):** 1. **Issue:** [Description] - Location: [Where] - Why it's a problem: [Explanation] - Compliant alternative: "[Suggested rewording]" **MEDIUM RISK (Should Fix):** 1. **Issue:** [Description] ... **LOW RISK (Consider Fixing):** 1. **Issue:** [Description] ... --- ### TESTIMONIALS/SOCIAL PROOF **Testimonials Used:** 1. [Testimonial description] - Disclosure present: [Yes/No] - Typical results: [Yes/No/Unclear] - Recommendation: [Action needed] --- ### LANDING PAGE COMPLIANCE **Page:** [URL] | Element | Status | Issue | |---------|--------|-------| | Claims match ad | [Pass/Fail] | [Issue] | | Disclosures present | [Pass/Fail] | [Issue] | | Terms/Privacy linked | [Pass/Fail] | [Issue] | | Contact info | [Pass/Fail] | [Issue] | --- ### RECOMMENDED CHANGES **Critical (Before Launch):** 1. [ ] [Change required] 2. [ ] [Change required] **Important (Soon):** 1. [ ] [Change recommended] **Optional (Best Practice):** 1. [ ] [Enhancement] --- ### COMPLIANT COPY ALTERNATIVES **Original:** "[Problematic text]" **Compliant Version:** "[Rewritten text]" **Why:** [Explanation of change] --- ### APPROVAL CHECKLIST Before launching, confirm: - [ ] All high-risk issues resolved - [ ] Disclosures in place - [ ] Claims substantiated or softened - [ ] Landing page matches ad - [ ] Platform-specific requirements met - [ ] Legal/compliance team approved (if applicable) --- ### RISK ASSESSMENT **If Launched As-Is:** - Ad rejection likelihood: [Low/Medium/High] - Account risk: [Low/Medium/High] - Legal risk: [Low/Medium/High] - Reputation risk: [Low/Medium/High]
Compliance Resources
FTC Guidelines:
- •Endorsement Guides
- •Health Claims guidance
- •Made in USA rules
Platform Policies:
- •Meta Advertising Policies
- •TikTok Advertising Policies
- •Google Ads Policies
Safe Practices:
- •When in doubt, soften the claim
- •Document evidence for claims
- •Use "may," "can help," "supports"
- •Always disclose relationships
Source: Affiliate Research, FTC guidelines