Clip Extraction

Extract and catalog best moments from raw footage.

Process

Step 1: Transcribe with Timestamps

Transcription Methods:

•AI transcription (Claude, Whisper, Descript)
•Manual review for accuracy
•Include timestamps every 10-30 seconds

Format:

code

[00:00] Opening small talk
[00:45] "The reason I started this company was..."
[01:23] Gets emotional about customer story
[02:15] Explains unique mechanism
...

Step 2: Identify High-Emotion Moments

Emotion Markers:

•Voice changes (gets louder, softer, cracks)
•Pauses before important statements
•Laughing or crying
•Passionate explanations
•Authentic frustration
•Surprise or excitement

Flag These Moments:

•Real reactions (not scripted)
•Vulnerable admissions
•Powerful stories
•"Aha" moments
•Customer impact stories

Step 3: Tag by Content Type

HOOK Clips

•Attention-grabbing statements
•Provocative claims
•Curiosity-inducing openers
•Pattern interrupts

SOCIAL PROOF Clips

•Customer stories
•Results mentions
•Testimonial moments
•Endorsements

NARRATIVE Clips

•Origin story pieces
•Problem explanations
•Solution discoveries
•Transformation arcs

CTA Clips

•Direct calls to action
•Recommendation statements
•"You should try this" moments
•Risk reversal mentions

OBJECTION HANDLING Clips

•Skeptic responses
•Trust building
•"Why us" explanations
•Price justification

Step 4: Score for Ad Potential

Scoring Criteria (1-10):

Factor	Weight	Score
Authenticity	25%	X
Emotion	25%	X
Clarity	20%	X
Relevance	20%	X
Technical Quality	10%	X

Authenticity: Does it feel real, unscripted? Emotion: Does it evoke feeling? Clarity: Is the message clear? Relevance: Does it serve an ad purpose? Technical: Is audio/video usable?

Step 5: Output Clip List

code

## CLIP EXTRACTION: [Video Source]
Total Duration: [X:XX]
Clips Identified: [#]
High-Value Clips: [#]

---

### HOOK CLIPS (Score 8+)

**CLIP H1** [02:34 - 02:41]
- Quote: "I never thought I'd be the one to..."
- Emotion: Vulnerability
- Score: 9/10
- Usage: Top of funnel hook
- Notes: Great pause before revelation

**CLIP H2** [05:12 - 05:18]
...

---

### SOCIAL PROOF CLIPS

**CLIP SP1** [08:45 - 09:12]
- Quote: "A customer told me she cried when..."
- Emotion: Pride/Joy
- Score: 9/10
- Usage: Testimonial body section
- Notes: Genuine tears, very powerful

**CLIP SP2** [12:30 - 12:55]
...

---

### NARRATIVE CLIPS

**CLIP N1** [00:45 - 01:30]
- Content: Origin story - why started company
- Emotion: Determination
- Score: 7/10
- Usage: Story-based ad body
- Notes: Good but could be tighter

---

### CTA CLIPS

**CLIP C1** [18:20 - 18:35]
- Quote: "If you're struggling with X, just try it"
- Emotion: Confidence
- Score: 8/10
- Usage: End of ad CTA
- Notes: Direct, authentic recommendation

---

### OBJECTION HANDLING CLIPS

**CLIP O1** [14:55 - 15:20]
- Objection addressed: Price concerns
- Quote: "I know it seems expensive but..."
- Score: 7/10
- Usage: Middle/bottom funnel

---

### TOP 10 CLIPS (Ranked)

| Rank | Clip ID | Timestamp | Type | Score | Primary Use |
|------|---------|-----------|------|-------|-------------|
| 1 | SP1 | 08:45 | Social Proof | 9 | Body |
| 2 | H1 | 02:34 | Hook | 9 | Opening |
| 3 | ... | ... | ... | ... | ... |

---

### AD COMBINATIONS

**Combo 1: Full Story Arc**
- Hook: H1 (02:34)
- Body: N1 (00:45) + SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 60s

**Combo 2: Quick Proof**
- Hook: H2 (05:12)
- Body: SP1 (08:45)
- CTA: C1 (18:20)
- Est. length: 30s

---

### CLIPS NEEDING RE-SHOOT
[List any moments worth capturing again with better setup]

### MISSING CONTENT
[Content types not captured that should be]

Extraction Tips (Kamal FounderAds)

What to Look For:

•Pain in their eyes when telling real stories
•Moments they haven't rehearsed
•Stories > Statements (22x more memorable)
•Authentic emotional responses

Technical Considerations:

•Good audio is essential (external mic)
•Lighting can be imperfect (authenticity)
•iPhone quality is fine
•Background should be interesting

Organization System:

•Folder per video source
•Subfolders by clip type
•Clear naming convention
•Timestamp in filename

Source: Kamal FounderAds, LeadsIcon