AgentSkillsCN

ecom-meta-testing-os

专为电商打造的Meta测试操作系统：包括命名规范、创意矩阵预设、暂停与扩缩的风控机制，以及每日报告体系。

SKILL.md
--- frontmatter
name: ecom-meta-testing-os
description: "Ecom-specific Meta testing operating system: naming conventions, creative matrix presets, pausing/scaling guardrails, and daily reporting."

Ecom Meta Testing OS (Launch → Learn → Iterate)

This skill standardizes how you run Meta tests so learnings compound.

Inputs

  • •ads/ads.csv (angle IDs, copy, creative prompts)
  • •Baseline business truth: AOV, margin, shipping, inventory, target CPA/CAC

Naming conventions (do this or you can’t learn fast)

  • •Campaign: ECOM-{brand}-{product}-{YYYYMMDD}-{test_id}
  • •Ad set: AUD-{audience_name}
  • •Ad: ANG-{angle_id}__IMG-{img_id}__COPY-{copy_id}

UTM minimums

  • •utm_source=meta
  • •utm_medium=paid_social
  • •utm_campaign=<campaign_name>
  • •utm_content=angle:{angle_id}|img:{img_id}|copy:{copy_id}

Default test presets

Creative matrix (starter)

  • •6–12 angles × 2–3 image variants × 3–5 primary text variants
  • •Broad audiences first; add 1–2 “intent proxy” audiences if needed

Spend-gated guardrails (starter)

  • •Don’t kill too early: require a spend threshold before pausing.
  • •Scale only after stable conversions and clean tracking.

Daily operator checklist

  1. •Verify tracking (Pixel/CAPI events) before “creative changes”
  2. •Identify winners by CPA/ROAS + volume
  3. •Generate 10–30 variants for the best angle(s)
  4. •Pause clear losers after spend threshold
  5. •Log learnings into your creative registry (angle → prompt → KPI)

Measurement note (Pixel/CAPI)

If results are noisy, fix signal first:

  • •Event deduplication
  • •Purchase value accuracy
  • •Matching quality (CAPI / enhanced conversions)