Ecom Learning Loop (Creative Memory → Next Tests)
Goal: turn ad testing into a compounding system:
- •store what you made (angle, prompt, format, creator)
- •store what happened (spend, CTR, CPA, purchases)
- •generate the next tests from data, not vibes
Required output (create this file)
Maintain a registry file (recommended):
- •
outputs/meta-creative-registry.json
Each item should store:
- •
id,type(image/video/copy),source_pathor URL - •
tags:brand:*,product:*,angle:*,format:*,hook:*,stage:* - •
performance: spend, impressions, ctr, cpa/cpp, roas, purchases, notes
Minimal tagging taxonomy
- •
brand:<slug> - •
product:<slug> - •
angle:<angle_id> - •
format:<ugclook|product|proof|comparison|howto|video> - •
hook:<hook_type> - •
stage:<unaware|problem|solution|product|most>
Winner → 20 variants workflow
- •Pick the best creative for an angle (by CPA/ROAS) and document why it worked.
- •Generate a “subtle change” prompt pack: 10–30 variants preserving the core mechanism.
- •Launch and tag the variants with the same
angle:<angle_id>so you can attribute learnings.
Operating rhythm
- •Daily: log every launched creative + copy variant
- •Daily: write back results (wins and losses)
- •Weekly: export top angles + mechanisms and plan a new creative sprint