App Store Connect

App Setup

1. •ASC → My Apps → + (New App)
2. •Select platforms, enter name/language/bundle ID
3. •Developer Portal → Identifiers → Register Bundle ID with capabilities

Version Metadata

Required: Screenshots (all sizes), description (≤4000), keywords (≤100), support URL, version, build, copyright, age rating.

Screenshots (tvOS): 1920x1080, 1-10 per language, PNG/JPEG, app running only.

App Preview: 15-30s, app footage only, H.264 30fps.

Build Upload

# Xcode: Product → Archive → Distribute App → App Store Connect

# CLI
xcrun altool --upload-app --type ios --file MyApp.ipa --apiKey KEY --apiIssuer ISSUER

TestFlight

App Review

Review Info: Contact, demo account (if login required), notes for special features.

Times: 24-48 hours typical. Reply in Resolution Center if rejected.

Pricing & Release

Tiers: 0=Free, 1=$0.99, up to Tier 87.

Release Options: Manual, Automatic after approval, Scheduled, Phased (1%→100% over 7 days).

IAP Setup: Features → In-App Purchases → Configure type/price/localization.

API & Automation

// JWT for API auth
let payload = ["iss": issuerId, "iat": now, "exp": now+1200, "aud": "appstoreconnect-v1"]

GET https://api.appstoreconnect.apple.com/v1/apps
GET https://api.appstoreconnect.apple.com/v1/builds

# Fastlane
lane :release do
  build_app(scheme: "MyApp")
  upload_to_app_store(submit_for_review: true)
end

lane :beta do
  build_app(scheme: "MyApp")
  upload_to_testflight
end

User Roles

Common Issues

Build stuck: Wait 1hr, check email, re-upload.

Missing compliance:

<key>ITSAppUsesNonExemptEncryption</key>
<false/>

Version conflict: agvtool next-version -all

Release Workflow

1. •Feature freeze (-7 days)
2. •QA complete (-5 days)
3. •Screenshots/metadata final (-3 days)
4. •Internal review (-2 days)
5. •Submit (-1 day)
6. •Apple review (0-2 days)
7. •Release

Decision Guide

MCP Integration

Context7: /websites/developer_apple_help_app-store-connect - ASC workflows (9071 snippets)

Serena: find_file "Fastfile" - Find Fastlane config; search_for_pattern "ITSAppUsesNonExemptEncryption" - Export compliance