Create a blog post: $ARGUMENTS
1. Research
Research the topic for the target audience.
- •Search for top-ranking content on this topic
- •Identify common themes, questions, and angles
- •Note content gaps and opportunities
- •Extract key terms and phrases competitors use
- •Collect People Also Ask questions
- •Search brand knowledge base for relevant product info
- •Save research findings (top competitor outlines, common questions, key terminology, content gaps)
2. Outline
Create a detailed outline referencing brand voice.
Outline format
- •H1: article title
- •H2 sections with notes on what to cover
- •H3 for subsections where needed
- •FAQ section with questions and answer guidance
Header rules
- •Sentence case (first word capitalized, rest lowercase except proper nouns)
- •No colons or em-dashes in headers
- •Use questions where natural ("What is X" not "Definition of X")
- •Maximum 5-6 H2 sections (excluding FAQ)
- •H3s only for lists, steps, or subtopics
Target the specified word count. Include a checkpoint to review outline before drafting if the user wants it.
3. Draft
Write the full article based on the outline.
- •Delegate to the content-writer agent for a fresh context window
- •Follow brand voice from the first word
- •Follow outline structure exactly
- •Target word count, 8th grade reading level, 2-3 sentence paragraphs
- •Define terms when introduced; no unverified statistics or claims; no filler
- •Apply SEO best practices (see seo-guidelines skill)
- •Verify all outline sections addressed; remove repetition; check brand voice
4. Finalize
Review and create final deliverable.
- •Run the content-critic agent to validate brand voice
- •Final checks: word count, headers follow style, no walls of text, FAQ answers standalone
- •Create full article in markdown with title tag (50-60 chars), meta description (150-160 chars), recommended slug