Aesthetic Executive Decision Framework
Structured decision-making for business strategy at Aesthetic Inc.
Decision Workflow
- •Frame → Define decision, constraints, timeline
- •Options → Generate 2-4 viable alternatives
- •Evaluate → Score against criteria matrix
- •Recommend → State best option with rationale
- •Implement → Concrete next actions
- •Measure → Define success criteria
Evaluation Criteria (Default Weights)
| Criterion | Weight | Description |
|---|---|---|
| Leverage | 30% | Impact per unit of effort/cost |
| Automation Potential | 25% | Reduces ongoing human operation |
| Scalability | 20% | Works at 10x volume without redesign |
| Reversibility | 15% | Can undo if wrong |
| Time to Value | 10% | Speed to first measurable result |
Priority Classification
| Priority | Definition | Action |
|---|---|---|
| P0 | Blocks revenue or causes harm | Drop everything |
| P1 | High leverage, time-sensitive | This week |
| P2 | High leverage, not urgent | This month |
| P3 | Low leverage or speculative | Backlog |
Anti-Patterns (Avoid)
- •Deciding without defined constraints
- •More than 4 options (decision paralysis)
- •Weighting all criteria equally
- •No explicit success metrics
- •"Let's discuss more" without deadline