plugin: seo updated: 2026-01-20
Schema Markup
When to Use
- •Adding structured data to content
- •Implementing rich results
- •Validating existing schema
- •Planning schema strategy
Common Schema Types
Article/BlogPosting
json
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Article Title (max 110 chars)",
"image": ["https://example.com/image.jpg"],
"author": {
"@type": "Person",
"name": "Author Name"
},
"publisher": {
"@type": "Organization",
"name": "Publisher Name",
"logo": {
"@type": "ImageObject",
"url": "https://example.com/logo.jpg"
}
},
"datePublished": "2025-01-01",
"dateModified": "2025-01-15"
}
FAQPage
json
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Question text?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Answer text."
}
}
]
}
HowTo
json
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to do something",
"step": [
{
"@type": "HowToStep",
"name": "Step 1 title",
"text": "Step 1 description"
},
{
"@type": "HowToStep",
"name": "Step 2 title",
"text": "Step 2 description"
}
]
}
Implementation Checklist
- • Use JSON-LD format (preferred by Google)
- • Place in
<head>or end of<body> - • Include all required properties
- • Validate with Google Rich Results Test
- • Test with Schema.org validator
- • Check Search Console for errors
Best Practices
- •Be specific: Use most specific type (BlogPosting over Article)
- •Be accurate: Only mark up visible content
- •Be complete: Include all required properties
- •Test thoroughly: Use validation tools
- •Monitor: Check Search Console regularly