plugin: seo updated: 2026-01-20
Link Strategy
When to Use
- •Planning internal linking structure
- •Optimizing anchor text
- •Building topic clusters
- •Improving site architecture
Internal Linking Principles
1. Link from High to Low Authority
- •Homepage -> Category Pages -> Individual Posts
- •Old established pages -> New pages
- •High-traffic pages -> Pages you want to rank
2. Use Descriptive Anchor Text
- •Good: "SEO keyword research guide"
- •Bad: "click here", "read more"
- •Include target keyword naturally
3. Link Contextually
- •Links within body content > Navigation links
- •Relevant context around link
- •Natural reading flow
4. Maintain Reasonable Link Count
- •3-5 internal links per 1000 words
- •Avoid excessive linking (100+ links)
- •Focus on most relevant pages
Topic Cluster Model
code
PILLAR PAGE: "Content Marketing" (broad, high volume)
|
+-- Supporting Article: "Content Marketing Strategy"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Examples"
| (links to and from pillar)
|
+-- Supporting Article: "Content Marketing Tools"
(links to and from pillar)
Benefits:
- •Establishes topical authority
- •Passes PageRank efficiently
- •Improves user navigation
- •Signals content relationships
Anchor Text Optimization
Anchor Text Types
| Type | Example | When to Use |
|---|---|---|
| Exact Match | "SEO tools" | Sparingly (1-2x per page) |
| Partial Match | "best SEO tools for startups" | Primary usage |
| Branded | "SEMrush" | Brand mentions |
| Generic | "click here" | Avoid if possible |
| Naked URL | "https://example.com" | Occasional |
Best Practices
- •Vary anchor text naturally
- •Use target keyword in some anchors
- •Avoid over-optimization (100% exact match)
- •Make text descriptive and clickable
Link Audit Process
- •
Inventory existing links
- •Use Glob to find all internal links
- •Map current link structure
- •
Identify orphan pages
- •Pages with no internal links
- •Add links from relevant content
- •
Find broken links
- •Test all internal links
- •Fix or remove broken ones
- •
Optimize anchor text
- •Replace generic anchors
- •Add keyword-rich descriptions
- •
Build topic clusters
- •Group related content
- •Implement pillar-cluster model
Output Format
markdown
## Internal Linking Plan
### Target Page: {url}
**Target Keyword**: {keyword}
### Linking Opportunities
1. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
2. **From**: {source_page}
- **Anchor**: {anchor_text}
- **Context**: {surrounding_sentence}
- **Priority**: HIGH/MEDIUM/LOW
### Topic Cluster Structure
PILLAR: {main_topic_page}
- Supporting: {page1}
- Supporting: {page2}
- Supporting: {page3}