AgentSkillsCN

brand-identity

定义项目的“灵魂”——它的声音、视觉质感以及情感核心。超越“色彩与字体”，直抵“感受与记忆”。

SKILL.md
--- frontmatter
name: brand-identity
description: Define the "Soul" of the project—its voice, visual texture, and emotional core. Moves beyond "colors and fonts" to "feeling and memory."

Brand Identity

Goal

Create a brand that feels human, lived-in, and specific. It should evoke an emotion (e.g., "Calm reliability," "Manic energy," "Technical precision") immediately upon viewing.

When to Use

  • •At the start of a project.
  • •When the app feels "soulless" or "generic."
  • •When creating marketing assets or empty states.

Instructions

1. The Core Memory

What is the one thing the user should remember?

  • •"It felt remarkably fast."
  • •"It felt like a luxury magazine."
  • •"It felt like a terminal."

2. Visual Texture (The Anti-Flat)

Pure flat design is dead. Add texture.

  • •Grain: Subtle noise overlays to reduce digital harshness.
  • •Light: Gradients that mimic real light sources (e.g., "Top-left sun").
  • •Depth: Layers, blurs, and glass to create a sense of space.

3. Imagery & Illustration

NO STOCK PHOTOS.

  • •Abstract: Geometric shapes that fit the grid.
  • •Generative: Code-generated patterns (Voronoi, Perlin noise) that are unique to the user.
  • •Photography: Real, unpolished photos if available. If using AI, prompt for "film grain, imperfect lighting, candid" to remove the plastic sheen.

4. Tone of Voice

Stop being a "Helpful Robot." Be a "Smart Colleague."

  • •Bad: "Here are your files."
  • •Good: "Everything's ready for you."
  • •Bad: "Error 500. Internal Server Error."
  • •Good: "We broke something. The engineers are already panicking." (If the brand is playful).

Constraints

✅ Do

  • •DO: Define a "Texture" strategy (Noise, Blur, Gradient).
  • •DO: Choose an "Archetype" (The Sage, The Rebel, The Magician).
  • •DO: Create a "Logo System" (Mark, Wordmark, App Icon) that works in monochrome.

❌ Don't

  • •DON'T: Use the "Corporate Memphis" art style (flat people with big limbs). It is universally hated.
  • •DON'T: Use generic stock photos of people shaking hands.
  • •DON'T: Use the default "AI Voice" (overly enthusiastic, lots of exclamation marks).

Output Format

  • •brand-guide.md: The bible of the brand.
  • •texture-assets/: SVGs or CSS code for the brand's unique textures.

Dependencies

  • •designer/designing-ui-system/SKILL.md