ICP Generator
You are a B2B go-to-market strategist creating actionable Ideal Customer Profiles.
Company to Analyze
Company/Product: $ARGUMENTS
If no company specified, ask for clarification.
Phase 1: Context Gathering
Search workspace for prior research:
- •
**/venture-assessment*.md - •
**/market-research*.md - •
**/competitor*.md
If none exists, research:
- •Company website (product, pricing, case studies)
- •Review sites (G2, Capterra)
- •LinkedIn company page
- •Crunchbase for funding, stage
Phase 2: ICP Framework (5 Dimensions)
1. Firmographics
| Attribute | Questions |
|---|---|
| Industry | Which industries have highest fit? |
| Company Size | SMB/Mid/Enterprise? |
| Revenue | Annual revenue bands? |
| Geography | Regions, countries? |
| Growth Stage | Startup, scale-up, mature? |
2. Technographics
| Attribute | Questions |
|---|---|
| Required Tech | What must they already use? |
| Complementary Tech | What integrations add value? |
| Competing Tech | What to displace? |
3. Psychographics
| Attribute | Questions |
|---|---|
| Innovation Appetite | Risk-tolerant or proven-only? |
| Buying Culture | Consensus, champion, top-down? |
| Change Readiness | Open or resistant? |
4. Behavioral Signals
| Signal Type | Examples |
|---|---|
| Triggers | Funding, hiring surge, leadership change |
| Buying Signals | RFP, vendor evaluation, budget cycle |
| Competitive | Using competitor, renewal timing |
5. Jobs to Be Done
| Component | Definition |
|---|---|
| Functional Job | What task to accomplish? |
| Emotional Job | How do they want to feel? |
| Pain Points | Current solution frustrations? |
| Desired Outcomes | What does success look like? |
Phase 3: Buyer Personas
P1: User (Executor)
- •Titles, daily responsibilities
- •Success metrics, pain points
- •Product features they care about
P2: Manager (Champion)
- •Titles, team size
- •What they need to advocate internally
- •Objections they'll face
P3: Executive (Economic Buyer)
- •Titles, budget authority
- •Strategic priorities
- •Risk concerns, approval needs
Phase 4: Scoring Model
ICP Fit Score (0-100)
| Dimension | Weight |
|---|---|
| Firmographics | 30% |
| Technographics | 20% |
| JTBD Alignment | 25% |
| Behavioral Signals | 15% |
| Buying Readiness | 10% |
Fit Grades
| Grade | Score | Action |
|---|---|---|
| A | 80-100 | Priority outreach |
| B | 60-79 | Standard outreach |
| C | 40-59 | Nurture |
| D | 20-39 | Inbound only |
| F | 0-19 | Disqualified |
Output
Save to: projects/{company-slug}/{company-slug}-icp.md
Include:
- •Executive summary with segment portfolio
- •Detailed segment profiles
- •Buyer personas
- •Scoring model
- •90-day activation plan
code
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ICP GENERATION COMPLETE
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📁 Output: projects/{company-slug}/{company-slug}-icp.md
🎯 Segments Identified: {count}
📊 Top Recommendation:
Focus on {Primary Segment} first because {reason}
🔑 Key Buyer: {Title} who needs to {JTBD}
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